I’m just like you and I think YOU ARE AWESOME!
You’ve been reading emails from me for a few days now but you probably don’t know much about me. You may have gathered that I am a student of marketing and you’ve probably visited my marketing blog. You know a little bit about me.
I’m also married and have a daughter. One of my favorite things to do is read her bedtime stories while sitting in the rocking chair in her bedroom and then kiss her goodnight. I have another baby on the way, so I get to do it all over again very soon.
Have you ever gotten an email like that from a marketer before? Or maybe you’ve seen a video where they show you a glimpse of their personal life and get to know them a little better. It is not an arbitrary choice, this is a conscious effort to get you to like them…
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The Marketing “Gurus” don’t want you to find this site…
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…Liking is a powerful psychological trigger. We all prefer to be around people we like and we also tend to listen to people we like and even prefer to buy things from people we like. And, that is why savvy marketers build into their promotions the opportunity to let you get to know and like them.
If you haven’t already met me in person or seen my photo, then let me tell you that I happen to be an extremely handsome man! (My mother tells me that all the time.) This works out really well for me because physical attractiveness is one factor in defining who we like.
We also tend to like people who are similar to us. Since I am also just like you in every way, I am sure that will increase the bond that we share.
You have been reading my emails now for 4 days and absorbing all of the powerful information I’ve been sharing with you. I’m sure you’ve also developed a sense of who and how I am as a person because you are familiar with how I write (even more so if you have spent any time over at my blog.) It just so happens that familiarity is another key factor in how much you like someone – so you probably like me so much you can hardly stand it at this point.
Unfortunately, I don’t hang out with lots of cool people all the time. Who we associate with is another important factor in how much we like someone. In all honesty, I mostly spend time with my wife and daughter. I think they’re great, but that probably doesn’t mean much to you.
To close out this lesson on being more persuasive by getting people to like you, I would just like to say that you are very smart and good looking and it is an honor to have you studying this course! (Compliments make people like you too – even if the praise feels disingenuous. Of course, I meant every word I typed!)
I’m off to go tuck my daughter into bed. Watch your inbox for tomorrow’s lesson – it is my very special gift to you!
Until then,
Andrew Seltz
The Go-To Guy!
www.GoToGuyEnterprises.com