Please, take this small gift as a gesture of good will.
Can you believe the amount of valuable content that I have given you for free in this course? I have spent hundreds of hours and thousands of dollars studying the psychology of persuasion and this e-course covers the core elements of what I learned.
If you haven’t already done so, you should print out each of these emails and put them in a 3-ring binder so you can refer to them often and make notes.
Wouldn’t you agree that it’s the kind of crash course in influence that others would charge you hundreds of dollars to learn? (Frank Kern’s Mass Control course cost $1997 and these same principles are the foundation of Mass Control.)
If you agree with me that I’ve provided you with some extremely valuable information (and I hope that I have), then you probably feel some sense of obligation toward me for the gift that I have given you. You are experiencing the rule of reciprocity.
Reciprocity is the psychological trigger that makes you want to repay a favor. It is one of the most powerful rules of behavior and it is deeply ingrained in all cultures because human societies get great benefits from it. The lengths to which people will go to repay a favor is astonishing…
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The Marketing “Gurus” don’t want you to find this site…
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…In the world of marketing and sales, the environment is carefully constructed so that the only way to repay the favor is to buy something. Mike Filsaime (creator of Butterfly Marketing) is a proponent of using upsells and downsells in the buying process. This is a form of reciprocity in action.
After Mike makes an initial sale, the buyer is presented with a ‘special offer’ that attempts to sell more related products or services to the customer. This is the upsell.
If the upsell is refused, Mike ‘gives’ them a concession and offers a less expensive version of the upsell called the downsell. Since he is giving a concession, the customer is much more likely to return the favor by buying the downsell offer.
One of the most common examples of the rule of reciprocity on the Internet is giving away a free e-course or e-book in exchange for signing up for a mailing list!
You really owe me for this lesson 😉
Tomorrow’s lesson is time sensitive. Open it immediately so you don’t miss out!
Andrew Seltz
The Go-To Guy!
www.GoToGuyEnterprises.com