A sales page I visited today gave me a good laugh. They prominently quoted a statistic to establish the value of their product (they even linked to the source at the bottom of the page). The quoted statistic made it appear that their product could radically increase sales for people who used it. But, there was one small problem… Continue reading “Warning: Check Your Statistics Before You Quote Them”
Month: October 2013
Framing, Relativity, and the Decoy Effect
Upselling customers from entry level products to advanced (and more expensive) products is an ongoing challenge to information marketers. Learn how a psychological phenomenon called the Decoy Effect can increase upgrades by 262%. Continue reading “Framing, Relativity, and the Decoy Effect”
Webinar Replay: 5 Bucks a Day to Earn 1K a Day
Watch Dennis Becker show how he went from 5 Bucks a Day to Earn 1K a Day… Continue reading “Webinar Replay: 5 Bucks a Day to Earn 1K a Day”