Mark Joyner is rolling out a new website called IntegrationMarketing.com and giving away a copies of his new book on the subject to everyone who creates a free account at the website.

I’ve signed up, downloaded the book, and checked everything out for you, and in a moment I will tell you what I discovered. But first, I want to make sure you know who Mark Joyner is.

Mark Joyner started marketing in the Internet way back in the 1990’s. He’s been in it from the beginning and has written a number of popular books including “Mind Control Marketing” (one of my favorites) and “The Irresistible Offer”. A quick search on the name Mark Joyner at Amazon will pull up a number of books he’s written or in which he’s been written about.

In the past few years Mark has been working on his Simplology membership website as a platform for helping people become more effective in their businesses and their lives.

Integration Marketing - The Next Big Idea

IntegrationMarketing.com places Mark Joyner squarely back in the world of Internet marketing once again.

So, after checking everything out, here is what I thought if it all:

Integration Marketing is a brilliant concept. When you sign-up at the website, you are taken through a step-by-step internal integration marketing process and Mark Joyner explains what is happening every step of the away - like one of those masked magicians who reveals the secrets behind his tricks. It’s the best way to understand the concept (and Mark also pitches a product as well.) I recommend signing up just to see the whole process in action.

The “Integration Marketing” book is also excellent. Mark admits up front that he did not invent Integration Marketing, but rather observed it in action and realized that there had not been anyone yet who had written a clear study of the subject.

In my experience, Mike Filsaime’s “Butterfly Marketing Manuscript” is the closest thing to a book on the subject of Integration Marketing (and Mike is a big fan and friend of Mark Joyner - so no surprises there.) His latest product is completely focused on providing integration tools to his customers to boost their traffic and sales and it has long been a staple in his marketing process. There might be other books on the subject , but I haven’t come across them so far.

You do not have to do anything more than sit through the IntegrationMarketing.com sign-up marketing sequence to get a free digital copy of the book. According to the site, the book will be published in a few months through traditional book outlets, but the electronic version is available now.

The Integration Marketing book is 49 pages long and is broken into 3 parts: The core idea, strategic implementation, and advanced techniques and examples for using Integration Marketing. It’s not fluff or relentless sales pitches. This book is pure content that you can put to work without buying anything else. Chapter 8 even leads you through a process that Mark has developed to evaluate Integration Marketing deals to minimize the guesswork involved in the process and increasing your probability of success.

Getting the book is a ‘no-brainer decision.’ Just click the link below and sign up at the website.

Claim Your Copy of “Integration Marketing”, by Mark Joyner.

Once inside the website, the book can be found by clicking the ‘Products’ link on the upper right corner of the page. But, the real genius behind what Mark has done is the website itself. It is a hub for marketers to share opportunities for Integration Marketing. The ‘Deal Board’ lets you post an opportunity to the community or find one offered by someone else to integrate in your own business.

This is the most brilliant part of the whole promotion. Mark Joyner is creating a whole community around the concept. If it takes off, I’m sure it will be a major resource in the marketing community.

There are about 11,000 people signed up as I write this article and there are only 30 posts on the boards for integration opportunities, but I’m sure that will improve as the whole promotion gains traction. Mark seems to be avoiding the massive “event launch” process being used by many in the Internet marketing community.

Claim Your Copy of “Integration Marketing“, by Mark Joyner and carefully study his marketing process during the sign-up sequence. This is a man who has made millions online and his methods are worth studying.

If you are listening to the podcast version of this article, visit us online at www dot go to guy enterprises dot com for more great marketing resources. Make sure to sign up for our free e-course, “The Six Secret Weapons of Persuasion.”

The Underachiever Method is an Internet marketing system developed and taught by Frank Kern and Ed Dale.You can now get the Underachiever Method training absolutely Free - keep reading to find out more.

A little background info first. I was one of the folks who waited by my computer with credit card in hand and rushed to send Frank Kern $2k when the Mass Control training course was offered in early 2008. Once inside the course I discovered a lot of very cool bonuses including the complete video training from the Underachiever Method seminar that Frank Kern and Ed Dale held in Australia. Frank used the promotion for that course as one of his case studies in the Mass Control course, and threw in the full content for fun!!!

In addition to plowing through the Mass Control content, I made some time to watch the Underachiever Method training as well.

Fast forward to today! I’ve been following along with Ed Dale’s free 30 Day Challenge course and I discovered something pretty cool…

Ed Dale’s 30 Day Challenge is essentially the same process he and Frank Kern used to taught in their Underachiever Method course - with updates, of course!

The basic Underachiever Method process is this:

• Find niche market to test
• Test the marketplace
• Create product or choose a primary affiliate product
• Sell your product with a sales page

Ed tweaks some of the basic steps and also integrates the huge number of networking and syndication tools now available on the web, but the core process is identical.

The lessons on finding a niche market are basically the same. The videos in the 30 Day Challenge are very detailed and there is no ‘missing information’ that you have to buy in order to make the process work.

The original Underachiever method recommended putting up an “ask campaign”. You bought traffic and sent it to a website with a short survey on it. If there was enough traffic and interest to validate the market, you went and made a product. The current refinement of the process involves quickly building a blog and promoting an existing affiliate product on it. Then, you use social bookmarking and other web 2.0 tactics to direct traffic to this site rather than pay-per-click ads.

Like the original training, if the test performs well, you then build a product of your own for the niche and start selling it.

In addition to this core strategy, Ed also provides an amazing series of lessons on the subject of social marketing. He demonstrates, in detail, how to use tools like Friend Feed, Facebook, and Twitter to develop a huge network of connecting points where your audience can connect with your messages. He shows you how to use each social networking tool for the task it is best at performing. This content is worth check out on its own.

You are probably wondering (like I did) why in the world Ed Dale would give away all of this training for free. Well, get a few days into the training and you start to see him promoting different tools and services - all of which he’ll get a commission from, I’m sure. But, he always shows you how to get the job done with free tools, so you are never stuck if you choose not to buy something. Plus they also provide several free trials for critical tools so you can use them during the challenge and then later pay for them after you achieve your initial success. I downloaded the trial version of Marketing Samurai and wasn’t required to give away anything more than me name and email address.

Another bonus for Ed is that everyone he teaches is connecting to his network of RSS feeds and email lists. So, that valuable collection of Internet marketing newbies will surely be worth many dollars in the future - particularly when they credit Ed Dale with their first real business success online.

So, if you’ve missed out on all the big product launches this year because you didn’t have the thousands of dollars required to get onboard, jump on the 30 Day Challenge training. There is great content here for the intermediate marketer and it is absolute gold for the novice.

I still recommend it for the advanced marketer as well, but more for the purpose of watching how Ed Dale uses the YouTube video platform to pull in new participants, how he organizes a highly polished presentation of the content on his website, how he builds a subscriber base by teaching people how to use the tools, and how he uses Twitter and his blog to keep the story going during the 30 days. It’s a well designed and operated program.

The 30 days is already underway, but you can go back through the previous content and get caught-up pretty quickly. Your effort will be rewarded.

If you are listening to the podcast version of this review, visit us online at www dot go-to guy enterprises dot com.

Searching for an e-commerce solution for your Internet business? E-Junkie’s shopping cart system may be the online selling solution you’ve been looking for.

One of the first big decisions that any new Internet business faces is figuring out how to sell and deliver products. Simple solutions like PayPal’s ‘Buy Now’ button and shopping cart tools are attractive because they are free to setup and easy to use. But, they come with some very severe limitations. They don’t have secure digital product delivery options (you have to set that up separately with 3rd party software on your own server), there are no tools for processing sales/VAT taxes or shipping charges, and there are no tools for running an affiliate program.

When you’re business grows, you will have to drop the simple solution and completely rebuild the infrastructure of your business to use a new e-commerce solution.

The other extreme is to run your own shopping cart software from your own server and use companies like PayPal and Google Checkout to process your payments. This provides the most flexibility for running your business, but requires a significant upfront investment of time and money to get started and ongoing security and maintenance work.

In the middle of these two extremes are hosted shopping cart solutions like E-Junkie that provide many of the features of the high-end solutions, but with the low cost and ease of use provided by the simpler options.

E-Junkie E-Commerce Shopping Cart

The E-Junkie e-commerce shopping cart system offers an extensive range of tools for selling digital downloads of MP3 music, podcasts, PDF e-books, software, videos, and just about any other downloadable product you can imagine. It also includes a full set of tools for selling physical products as well. So, you don’t have to find a new solution if your business expands to include both digital and physical products.

Key features of the E-Junkie Shopping Cart:

• Easy to use, centrally managed service
• Secure storage & delivery for digital files & codes
• Multiple payment processor support
• Copy-paste Buy Now and Shopping Cart buttons
• Support for variants and physical products
• Shipping and packaging calculator
• Sales tax and VAT calculator
• Product bundling (Great for selling groups of MP3 files as an ‘Album’ or creating bundled discount offers)
• Inventory control
• Product promotion
• Discount codes
• Affiliate management
• Autoresponder, updates & newsletters
• Sales tracking with built in support for Google Analytics
• Customization for branding
• Download link renewals
• Easy integration with 3rd party and custom services
• Logs & e-mail notifications
• Works with multiple currencies
• GeoTrust secured service
• PayPal and Google Checkout certified
• Integration with SwiftCD
• Integration with Aweber

Using the E-Junkie Shopping Cart

Setting up and selling digital products using the E-Junkie shopping cart can be done in minutes. You simply select the ‘Add New Product’ option from the administration menu on their site and fill in the details of your product as prompted. When you have filled everything out, you will be prompted to upload your digital file.

If you need detailed help with the setup process, there is a very good e-book available called “Selling Digital Goods Online with E-Junkie” that walks you through the process step-by-step with screen shots of every important setting.

When you have created your new product in your E-Junkie account, you provided with the code for a ‘Buy Now’ and ‘Add To Shopping Cart’ button. You simply copy the code and paste it into your web page and your product is ready to promote.

That’s all there is to selling your digital downloads!

E-Junkie offers many more options than this to customize your sales process, but none are required to get started earning money.

Payment Processing Options

E-junkie Shopping Cart buttons give you the option to let your buyer pay via PayPal Standard/PayPal Pro, Google Checkout, or Authorize.Net

E-junkie Buy Now buttons give you the option to let your buyer pay via PayPal Standard, Google Checkout, Authorize.Net, 2CheckOut, or ClickBank.

Secure Digital Downloads

When you let E-Junkie deliver your digital downloads for you, they host the files securely on their servers and manage the entire delivery process to protect your files from theft. You can set the number of downloads allowed and/or set an expiration date for each customer’s download link. None of the links point directly to the files themselves, so your content is safe from digital thieves.

But, for users who want to deliver files from their own servers or integrate with more complex product delivery systems, E-Junkie will allow you to completely customize your product delivery. So, you are not locked into a one-size-fits-all solution.

E-Junkie - What Is Missing

The E-Junkie shopping cart is an amazing product at an equally amazing price, but it is not perfect. Before you get too dependent on it, you have to decide if these limitations are deal-breakers for your business.

Here is what is missing:

• Recurring Payment Support
• Multi-Payment Support
• Free Trail Period Options
• Refund Processing for Affiliate Sales

If your business involves subscriptions or memberships, E-Junkie will not work for you at all. You will either need a separate solution for for these aspects of your business or you will need to find an entirely different option for your whole business. I contacted the company to ask if they were planning to add recurring payment support and was told that, due to technical issues, they had no plans to include recurring payments to the shopping cart service. PayPal has a very easy to use recurring billing option, but you don’t have the option of an integrated affiliate program.

If you sell big ticket items, one popular marketing strategy is to allow customers to pay in installments or sample the material during a free trial period before purchasing. E-Junkie does not allow for these selling options either. PayPal does allow for trial periods and you can set a multi-part payment using the recurring billing feature. But, again, you lose the powerful feature of a built in affiliate program.

E-Junkie does have a robust set of affiliate tools built into the shopping cart. You can track sales by affiliate. You can set special commission rates for your top performers or joint venture (JV) partners, and they generate a PayPal ‘Mass Pay’ file every month so that you can quickly send out commissions to your affiliates. One big flaw is that there is no way to track refunds back to the referring affiliate and deduct them from their next commission payment.

Any business will get a certain number of refund requests no matter how great their products. Without a tracking system for refunds, the seller ends up paying the commission portion of each refund out of their own pocket. As your business grows, this could become a major problem - particularly if you rely on affiliates for the majority of your sales.

These limitations are significant, but E-Junkie may still be the best solution for your business.

E-Junkie’s Competitors

E-Junkie has several competing services. Payloadz, PayDotCom, 1 Shopping Cart, offer similar solutions, but none matches the performance, price and flexibility offered by the E-Junkie shopping cart.

Payloadz allows you to sell digital downloads and also on-demand CDs (E-Junkie has an integrated solution for this in partnership with CD Now). They even offer a free service (limited to $100 in sales per month.) All of their price packages include limits to your monthly sales and the cheapest is $15 per month (with a sales limit of $250.) The other option is to pay them a whopping 15% of every sale. In both cases you are limited to 10GB of total storage space for your products. By contrast, E-Junkie’s service starts at $5 per month, charges no transaction fees, no setup fees, has no limits on bandwidth for delivering files or the number of transactions allowed, but gives you a smaller 50MB of storage space for your digital files. The most expensive E-Junkie package ($125 per month) comes with 999 MB of storage and each additional 1GB costs $20 per month. The primary choice between these services is storage caps versus sales caps. With E-Junkie, you can choose to deliver the files from your own server and bypass the cap - with some additional setup, software (and possibly bandwidth charges) required. The Payloadz sales caps are severe (for the $135 per month fee you can only process $2500 in sales), and there is no way around them. But their online storage limits are very generous.

PayDotCom has no monthly fee, but charges a fee per transaction as well as a $29 activation fee. Their transaction fees are lower than others but, if you sell 5 items a month or more, you will exceed the base fees charged by E-Junkie. PayDotCom does have one significant advantage in that you can sell products with recurring fees.

1 Shopping Cart charges a minimum monthly fee of $34 for a shopping cart. They allow for many more payment gateway options, but don’t provide secure digital downloads for your products unless you upgrade to their ‘Professional Package’ at the cost of $99 per month. The high end service price does include a robust autoresponder service and other marketing tools built in, but may not provide enough value to justify the huge fees.

Choosing E-Junkie

The E-Junkie shopping cart solution is a very robust option for selling and delivering products on the Internet. They have no setup or transaction fees, there are no limits on transactions, no bandwidth charges for product delivery, and monthly fees start at only $5. It is an extremely flexible service and can easily be customized and integrated into your website(s). With the few exceptions noted earlier, it offers everything needed to run almost any small to mid-sized online e-commerce site.

You may still have reservations about using E-Junkie. For that, they offer a free 1 week trial. Visit the E-Junkie website, open a trial account, and setup a few products. Test the system out and see if it works for you.

If you need a little extra help setting up and selling your products, the “Selling Digital Goods Online with E-Junkie” e-book will lead you through the process, step-by-step, with illustrations for every critical setting you need to make. This inexpensive guide is sold using the E-Junkie service, so you can see the tools in action when you purchase your copy.

If you are listening to the podcast version of this article, visit us online at www dot go to guy enterprises dot com for more Internet marketing insights.

Previously I wrote a review of the DigiMemo L2 digital memo pad that I got this past Christmas to help with my product creation and marketing work.

I feel that this original review covered the core questions that someone considering a purchase would ask, but describing the DigiMemo L2 in words doesn’t do the product justice. You need to see it in action to truly know whether it is the right technology for you.

I recently created this video demo that shows the key features of the DigiMemo L2 and provides an example of creating a document and converting the text using the ACECAD OCR (Optical Character Recognition) software into an editable text document.

If you are listening to the podcast version of this article, visit us online at www dot go to guy enterprises dot com to view the video demo of the Digimemo L2 digital memo pad.

Since I first made the decision to start building an information publishing business, I have constantly looked for techniques and technology that would take my normal everyday methods of working and capture the information that I share. This information needs to be in a format that can be easily adapted to create new products. One early change I made was to buy a voice recorder and record conversations whenever I explain things to friends and co-workers. Now, instead of tutoring one person, I can have the audio transcribed into a tutorial to publish online. I didn’t have a similar solution for capturing my handwritten notes

This past Christmas I got my hands on one of the coolest new tools for my information publishing business - the DigiMemo L2 by ACECAD.

===> CHECK OUT MY VIDEO DEMO OF THE DIGIMEMO L2

In spite of the fact that I have a Palm Pilot, a laptop, a voice recorder, several desktop computers, and lots of other little technological gizmos, I still tend to do a lot of my work with good old-fashioned pen and paper. Some of my best ideas come this way and I can often rough out an idea faster than with any other method. The struggle I have is that I rarely type up my notes on the computer and, instead, I end up with notepads full of ideas and product outlines that get lost in the shuffle and forgotten. So, I’ve been on the lookout for some technology that gives me the experience and convenience of writing on paper with a pen, but digitizes the results quickly and easily so that my notes can be converted into the raw material for new information products, blog articles, and anything else I can think of.

One early attempt to solve this dilemma involved scanning my notes into the computer and using OCR software (Optical Character Recognition) to convert the images into text that could be edited in a word processor. The process was cumbersome (which significantly reduces the chances that I’ll actually do it), the OCR software was expensive, and the resulting texts required so much editing to clean up the conversion mistakes (my handwriting is not very neat and OCR software seems to struggle deciphering it) that it just wasn’t worth the effort. I had no intention of trying to change the way I write to please the OCR software and it was faster and easier to just type the notes directly rather than edit the converted files. Not a good solution!

On a business trip last year I was reading the Skymall catalog that the airlines put in the seat-backs of the planes when I came across an ad for the DigiMemo L2. The ad promised that I would be able to write on normal paper using an ink pen and then this device would capture everything I wrote as a graphic. Once captured, the pages could then be quickly downloaded to my computer using an ordinary USB cable and converted to text using their OCR software. Essentially, the DigiMemo L2 digitizes as you write - no scanning required.

From that moment on, I wanted to get my hands on the DigiMemo to see if it would live up to the hype. I tore the ad from the catalog and stuck it to the refrigerator door as a Christmas gift ‘hint’ for my wife. We tend to spend our Christmas money traveling to visit family and keep our gifts to each other more modest, so this one was a combo Christmas/birthday gift - but, I got it! (The combo gift is one of the few benefits to having a birthday right after Christmas!)

So, after months of anticipation, did the DigiMemo L2 live up to the hype? In a word: Yes!

The DigiMemo device is basically a Wacom Tablet with a pad of paper between the pen and the tablet. The pen itself has a ball point cartridge which triggers a pressure sensing mechanism inside when you push down to write. The tablet records the strokes of the pen as you write and builds an image of the page in an internal memory bank. When you flip to a new sheet of paper, there is a button on the side of the tablet to flip to a ‘new digital page’ which starts a new recording.

One great feature of the device is that it does not need to be connected to a computer for you to use it. There is enough memory to store dozens of pages (and you can use an SD memory card to increase the storage space.) So, you can take the pad with you anywhere you would normally use a pen and paper. Then, you can quickly download the pages into your computer using the included software.

Having digital copies of my notes is great, but the real benefit to me is the ability to convert the pages into text. This was the real test of the value of this solution.

I purchased the optional OCR software (a trial version of the software is included, but it’s a ‘must have’ option for me, so I bought it with the DigiMemo.) Once you download the pages to your computer, you can send them to the OCR software for conversion. The conversion software can work with text only and also text with images (which will clean up your drawings.) Straight out of the box, the OCR software converted my chicken-scratch handwriting with about 90% accuracy. This is better than any other OCR software I have used. But, there were still corrections to be made and this was where I was most impressed with the whole system. The OCR software displays the image of your hand written page along side of the OCR results. This enables me to quickly read through the OCR texts and, when I come across something that doesn’t look right, glance over to the original to see the hand written text. A few quick strokes on the keyboard and I have a corrected page ready to save.

The DigiMemo L2 fits right in with my normal work flow and makes it easy to convert my writing into editable texts. Using the device requires very little change to my normal work methods which means that I will actually use this device. The only thing I can imagine being more convenient would be to have a personal scribe who follows me around taking notes and typing up everything I think and say (a man can have a dream, can’t he?)

One add-on that I did not get (but plan to add soon) is a portfolio case to hold the pad and pen. The pen is designed to clip onto the tablet when not in use, but is very easy to knock loose. Without the pen, the tablet is useless except as a very expensive clipboard. I also want a little extra protection for the whole thing. So, another $40 will get you a fancy portfolio style holder that zips shut and will keep everything in place and protected.

There are a few other cool little features on the DigiMemo L2. The most significant one is that it will serve as a drawing tablet for your computer when it is plugged in with the USB cable. If you don’t already have a graphics tablet, this is a nice little bonus feature.

The DigiMemo L2 has already proved its worth to me. I’ve been using it to capture notes for new reports, e-books, and web content. I take it with me everywhere I go and know that everything I write is captured and ready to use to build my information publishing empire (cue the evil laughter.)

If you are listening to the podcast version of this article we invite you to visit us at www dot go to guy enterprises dot com for more Internet Marketing Insights.

My experience with Mass Control got off to a bumpy start because of server problems they were having on launch day. I couldn’t log in right away because the payment system didn’t automatically update my membership account to give me access. I sent off a note with my email payment receipt and, within a few hours, Frank and company had me up and running. There were still intermittent connection problems that first day as they rolled everything over to a new server, but I was able to start looking around at the content. More on Frank Kern’s Mass Control - Initial Impressions of the Course

My online business continues to grow and mature. I’ve been making a number of investments in infrastructure over the past few months (new hosting, aweber autoresponder service, etc.) and today I purchased a copy of Roboform to store my passwords and login info for all of the affiliate sites, payment processors, blogs, and other accounts I use on a regular basis. I’m already benefiting from the increased speed created by not having to manually type in login data over and over.
More on RoboForm Saves Me Time And Money

If you have spent more than 10 minutes searching for information about Internet marketing, you have probably experienced the results of Mike Filsaime’s Butterfly Marketing System. He created a detailed and integrated marketing system and built software that allows anyone to put the system into use with minimal technical knowledge.

More on Review: The Butterfly Marketing Manuscript, by Mike Filsaime

Jonathan Leger, author of $ 7 Secrets and the excellent scripts for viral promotion, has kicked out another excellent report: Write That Report!!!

I grabbed a copy and it is very good (no surprise there.) If you have been wanting to try a $7 report but just can’t seem to get one going, this report is for you.

More on Review: Write That Report, by Jonathan Leger

“If You Knew How To Easily Create One Single Page Website That Earned You $3600 A Year…If You Knew You Could Create That Site In Just ONE DAY…

If You Knew That This Site Would Be Putting Cash In Your Pocket In Just A Few Days Time…

HOW MANY SITES WOULD YOU MAKE?”

More on Review: Niche Marketing On Crack, by Andrew Hansen