Tribal Marketing – How to Attract a Following of True Believers

Tribe: [noun] any group of people united by ties of descent from a common ancestor, community of customs and traditions, adherence to the same leaders, etc.

Do you want to know what tribal marketing looks like? Search out your closest Apple Store and go take a look. Continue reading “Tribal Marketing – How to Attract a Following of True Believers”

What Is The Product Launch Formula™

The Product Launch Formula™ is a marketing course developed by Jeff Walker. His training program teaches people how to create and execute web-based event-style marketing promotions. Continue reading “What Is The Product Launch Formula™”

Dangers of Reverse Engineered Marketing

Copies aren’t ever as good as the originals…

I’ve got something important to share with you today. Copying someone elses marketing campaign only works if you are selling the exact same thing to the exact same audience at the exact same time (that is a lot of exacts.) One mismatch is all it takes to doom you to failure. Let me explain… Continue reading “Dangers of Reverse Engineered Marketing”

WordPress Is Destroying Your Business

I am a WordPress fan. Over the years I have built dozens of sites using it and made thousands of dollars helping others do the same. But…

this webpage has got me thinking that WordPress might be a big mistake for online business! Continue reading “WordPress Is Destroying Your Business”

3 Ways To Make Money On The Internet

Trying to figure out how to make money online?

Read this article and you will “Get Internet Marketing.” You will understand exactly how the business models for companies like Google, Facebook, and thousands of others work. Now there is still plenty of ground to cover between ‘getting it’ and ‘doing it’ successfully. Your specific path will differ because of your unique talents, desires, etc. Continue reading “3 Ways To Make Money On The Internet”

Placing Rocks In The Stream

My first successes marketing and publishing on the Internet did not come from some ‘killer marketing tactic’ or a secret ‘push-button profits software package’. Rather, a simple lifestyle shift began a long steady process of connecting my knowledge and experience with people who were interested. Continue reading “Placing Rocks In The Stream”

The American Pickers and Info Products

What can Mike Wolfe, Frank Fritz, and Danielle Colby Cushman teach you about the value of information products?

Are you a fan of the History Channel show “American Pickers?” Personally, I love it. Continue reading “The American Pickers and Info Products”

What Is Information Marketing?

At the heart of the question, what is information marketing, is the need to understand what information products are.

The simplest definition of an information product is anything where the information contained within the product is the primary value. Continue reading “What Is Information Marketing?”

Surprise Hugs and Surprise Kisses

“For [a product] to surprise me, it must be satisfying expectations I didn’t know I had.”
Paul Graham, Made in USA

So I actually titled a business article on a marketing website “Surprise Hugs and Surprises Kisses”!

Trust me, I’m going somewhere with this… I promise.

I am daddy to two of the sweetest little girls in the whole world (yes, I’m slightly prejudiced. 😉 ) My oldest is 3 1/2 and when I leave the house in the mornings I always ask for a hug and a kiss. About 6 months back, she put a twist on our little goodbye ritual… Continue reading “Surprise Hugs and Surprise Kisses”

Can You Really Make 6 Figures Overnight…

Does your email inbox get flooded with hyped-up emails that promise to show you how to make thousands of dollars overnight with no effort or experience… Continue reading “Can You Really Make 6 Figures Overnight…”