Online video is a powerful marketing tool and a recent survey (conducted in December, 2013 by Animoto) demonstrates just how much influence they have on viewers. Continue reading “Online Video Makes You More Trustworthy”
A sales page I visited today gave me a good laugh. They prominently quoted a statistic to establish the value of their product (they even linked to the source at the bottom of the page). The quoted statistic made it appear that their product could radically increase sales for people who used it. But, there was one small problem… Continue reading “Warning: Check Your Statistics Before You Quote Them”
There has been a tremendous response to the first article on what to sell during a recession and it has sparked a number of interesting conversations. One of these conversations revolved around the topic of how people who have filled their lives with luxuries like expensive cars, clothes, club memberships, etc. satisfy their urge for luxury when they lose the means to support the habit.
The financial news is pretty clear these days: The United States economy is in a deep recession and the world economy is coming along for the ride. To many, it seems like a bad time to try and sell products online – but they couldn’t be more wrong.
An interesting thing happened on ‘Black Monday.’ As the bottom fell out of the stock market and trillions of dollars in investor wealth vanished into thin air, I actually had a pretty good day in my information publishing business. I made sales as an affiliate, I sold some products from my own product line, and I earned income from ads on my various blogs and websites. (Of course, I lost plenty of money on my investment portfolio!)
The Underachiever Method is an Internet marketing system developed and taught by Frank Kern and Ed Dale.You can now get the Underachiever Method training absolutely Free – keep reading to find out more.
Continue reading “Get the Underachiever Method Training Absolutely Free”
Jeff Walker is launching the 2.0 version of his “Product Launch Formula” and you can be sure that he is employing the principles of “Mass Control”.
One of the things that has become appearant to me as a student of Frank Kern’s “Mass Control” course is that he is very closely connected with the biggest names in the Internet Marketing world and people like John Reese (Traffic Secrets) and Jeff Walker (Product Launch Formula) come up frequently in the conversations. These guys all seem to work with each other on their launches and their personal marketing processes are interconnected. As a matter of fact, one of the bonus videos I got as a student of “Mass Control” is of Frank Kern presenting the core concepts of “Mass Control” at one of Jeff Walker’s “Product Launch Formula” seminars.
So, you can be sure that Jeff Walker will be using “Mass Control” techniques during his launch (he’d be crazy not too!)
You can learn a lot from watching the launch sequence he uses and then reverse engineering the process. I recommend you sign up for his lists and save any emails he sends you in a swipe file (one of the training resources that Frank Kern uses in the “Mass Control” course are the email sequences he used for some of his big launches – very enlightening.)
Like a lot of launches you have seen recently, the first public communication in the process is a free video designed to stimulate your desire for the results promised by the “Product Launch Formula” course. His core affiliate/JV network (I’m an affiliate myself) quickly blasted emails out to the Internet Marketing community driving visitors to the video and encouraging them to sign up for the mailing list to get more case studies and free info about the “Product Launch Formula.”
In all honesty, I was disappointed with this first video. The Stomper launches and Frank Kern’s “Mass Control” launch all gave very practical and actionable content in their desire building videos. Jeff Walker mostly focussed on case studies and talking about results. I was waiting for him to drop a big insider tip and it never came.
Watch the first video in Jeff Walker’s launch promotion and sign up for the mailing list. Then, study the emails and videos that follow. There is a very specific and well thought out sequence happening. Every email and video has a specific purpose. As you watch and read the launch information, ask yourself what Jeff is trying to do with this email. Is he stimulating your desire for the product, is he revealing his personal side so you feel like you know him (and get to like him), is he reminding you how many people are waiting to get the few copies available, is he giving proof that his system works? Each communication is designed to stimulate a psychological sales trigger and move you through a decision making process that leaves you making up your own mind that you ‘must have’ the “Product launch Formula” course.
This is precisely what Frank Kern did during the “Mass Control” launch and it was the reason why I felt I ‘must buy’ the course when it went live. This stuff works.
If you are a fellow “Mass Control” student, Jeff Walker’s “Product Launch Formula” launch will give you a chance to see the process in action. If you are not a student, I recommend you purchase a copy of the “Mass Control Revealed” interview that I have for sale on this site. Listen to Frank Kern explain the core concepts behind “Mass Control” and then study the “Product Launch Formula” launch sequence and look for the techniques that Frank Kern talks about at work. Chart out the sequence and what each email and video is doing. Then, when the launch is over, you’ll have a good outline to use to build your own launch sequence.
Be sure that there is much more to the “Mass Control” training and Jeff Walker’s “Product Launch Formula” than what you will learn through this reverse engineering exercise – but you will experience a massive shift in your marketing knowledge just the same.
So, go watch the “Product Launch Formula” free video and sign up for the mailing list so you start getting the emails. Then, study what you get. Remember, no matter what the emails say, nothing ‘just happened’ and nobody ‘just thought of something’ to tell you. Every communication you get is part of the plan.
If you are listening to the podcast version of this article, we invite you to visit our website at www dot go to guy enterprises dot com for more valuable Internet marketing insights.
My online business continues to grow and mature. I’ve been making a number of investments in infrastructure over the past few months (new hosting, aweber autoresponder service, etc.) and today I purchased a copy of Roboform to store my passwords and login info for all of the affiliate sites, payment processors, blogs, and other accounts I use on a regular basis. I’m already benefiting from the increased speed created by not having to manually type in login data over and over.
Continue reading “RoboForm Saves Me Time And Money”
Clickbank has long been a favorite marketplace for selling digital products. Apart from managing the sale and delivery of e-books and software for publishers with very little upfront costs, they manage an army of affiliates who will promote a publisher’s products for a commission on the sale. Now, they have added recurring billing to their services!