The “asymmetric dominance effect”. That’s the fancy name for a pricing tactic called decoy pricing which can radically increase your profits per sale.
Imagine you have a product that sells for $17. You also have a premium version of the same product that sells for $47. You get the occasional sale for the premium version, but most people opt for the low cost version. How can you get more people to trade up?
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Posted in Psychology of Selling.
Getting visitors to your website is expensive. It costs you time to get natural traffic from search engines and it costs you money when you use Pay-Per-Click advertising. Once a visitor is on your site, you need to make as much profit as possible from each sale in order for the whole process to pay off for your business.
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Posted in Order and Delivery Systems, Psychology of Selling.
The hype for the Mass Control 2.0 launch is hitting a fevered pitch, and lots of people are searching the Internet for honest feedback about whether this product is worth the 5 figure price tag.
I am a member of Dennis Becker’s Earn1KaDay marketing forum and was recently asked by one of the other members about my opinion of the course. I think the response I gave would be helpful for anyone who is on the fence trying to decide whether to buy this product.
Posted in Case Study, Mass Control, Psychology of Selling, Review.
So much of the work of involved in selling products online is tedious and repetitive. Creating sales pages is one of those tasks. You need one for every product you promote - but after creating a product, writing the sales copy, and setting up shopping carts, who wants to sit in front of a web design program and try remembering all the style sheet commands and HTML codes you need to produce a decent page? A really nice looking page requires you create graphics too.
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Posted in Business Resources, Resources.
There has been a tremendous response to the first article on what to sell during a recession and it has sparked a number of interesting conversations. One of these conversations revolved around the topic of how people who have filled their lives with luxuries like expensive cars, clothes, club memberships, etc. satisfy their urge for luxury when they lose the means to support the habit.
Posted in General Marketing, News, Psychology of Selling.
The financial news is pretty clear these days: The United States economy is in a deep recession and the world economy is coming along for the ride. To many, it seems like a bad time to try and sell products online - but they couldn’t be more wrong.
An interesting thing happened on ‘Black Monday.’ As the bottom fell out of the stock market and trillions of dollars in investor wealth vanished into thin air, I actually had a pretty good day in my information publishing business. I made sales as an affiliate, I sold some products from my own product line, and I earned income from ads on my various blogs and websites. (Of course, I lost plenty of money on my investment portfolio!)
Posted in General Marketing, News, Product Creation.
The latest buzz in the Internet marketing world is the concept of Integration Marketing. Mark Joyner recently started a web community around the concept and wrote a book as well (you can get a complimentary copy of the digital version of the book when you register for a free account at the website.)
Posted in General Marketing.
Mark Joyner is rolling out a new website called IntegrationMarketing.com and giving away a copies of his new book on the subject to everyone who creates a free account at the website.
I’ve signed up, downloaded the book, and checked everything out for you, and in a moment I will tell you what I discovered. But first, I want to make sure you know who Mark Joyner is.
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Posted in Review.
Do you want to know what a marketing cult looks like? Search out your closest Apple Store and go take a look.
The latest version of the iPhone was plagued by severe problems that would cause customers of other products to abandon ship and look to another company with a better product. But, even the most dissatisfied customers are keeping their phones because they are the ‘best designed’ phones available and ‘Apple makes the best products.’
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Posted in Mass Control, Psychology of Selling.
Establishing Value For Your Products is a critical objective in the product launch process. When your product sales page goes live, you don’t want your potential customers still wondering about whether the product is worth the price. At launch time you want them clamoring to get a copy before you sell out or raise the price. If your customers need to mortgage their home or sell a kidney to buy your product, they need to know in advance so they can free-up the cash and not miss out on your limited offer!
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Posted in General Marketing, Psychology of Selling.
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