Trying to figure out how to make money online?
Read this article and you will “Get Internet Marketing.” You will understand exactly how the business models for companies like Google, Facebook, and thousands of others work. Now there is still plenty of ground to cover between ‘getting it’ and ‘doing it’ successfully. Your specific path will differ because of your unique talents, desires, etc. Continued…
Posted in General Marketing.
The E-Junkie ecommerce shopping cart is an excellent shopping cart solution with a build in affiliate program. I currently use it to automate the sales and fulfillment of nearly all of my digital products (and it works well for selling physical goods too.) I even wrote an e-book called Selling Digital Goods with e-Junkie to show help ecommerce newbies get up and running fast. Continued…
Posted in Marketing Tools, Resources.
WordPress has become one of the most popular platforms for creating and managing websites. But, it wasn’t designed for business and getting a simple salesletter template integrated into your site can be a real pain. Continued…
Posted in Marketing Tools, Resources.
My first successes marketing and publishing on the Internet did not come from some ‘killer marketing tactic’ or a secret ‘push-button profits software package’. Rather, a simple lifestyle shift began a long steady process of connecting my knowledge and experience with people who were interested. Continued…
Posted in Case Study, General Marketing.
As I write this post, Jeff Walker is promoting the “Product Launch Formula ” course he created. I am a student of the original version of this course and was impressed with what Jeff had created back then. These days he packs more information into his launches than most people include in their products.
I have written about the product launch process before to help readers here determine whether the “Product Launch Formula” course is something that would help their business. And now, I pulled together everything I have ever written on the subject into two new reports that you can download at no charge. Continued…
Posted in Product Launch Strategies, Psychology of Selling.
What can Mike Wolfe, Frank Fritz, and Danielle Colby Cushman teach you about the value of information products?
Are you a fan of the History Channel show “American Pickers?” Personally, I love it. Continued…
Posted in General Marketing, Product Creation.
The meaning we give to something depends on the context in which we see it. Power persuaders control the context of their message. Let me show you what I mean.
If I offered to give you ten million dollars to jump out of an airplane without a parachute, would you do it? Continued…
Posted in Psychology of Selling.
At the heart of the question, what is information marketing, is the need to understand what information products are.
The simplest definition of an information product is anything where the information contained within the product is the primary value. Continued…
Posted in General Marketing.
“For [a product] to surprise me, it must be satisfying expectations I didn’t know I had.”
Paul Graham, Made in USA
So I actually titled a business article on a marketing website “Surprise Hugs and Surprises Kisses”!
Trust me, I’m going somewhere with this… I promise.
I am daddy to two of the sweetest little girls in the whole world (yes, I’m slightly prejudiced. 
) My oldest is 3 1/2 and when I leave the house in the mornings I always ask for a hug and a kiss. About 6 months back, she put a twist on our little goodbye ritual… Continued…
Posted in General Marketing, Psychology of Selling.
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