Meatball Copywriting – Essential Skills to Get the Money Coming In!

The Meatball Copywriting System is designed from the bottom up so that the fundamental principles of effective copywriting are ‘baked-in.’

You don’t need to understand every aspect of copywriting to get results any more than you need to understand the workings of a computer ignition control system to drive your car to the grocery store. When you follow a well-designed system like Meatball Copywriting the heavy lifting has already been done for you.

Here Is What To Do… Continue reading “Meatball Copywriting – Essential Skills to Get the Money Coming In!”

Tribal Marketing – How to Attract a Following of True Believers

Tribe: [noun] any group of people united by ties of descent from a common ancestor, community of customs and traditions, adherence to the same leaders, etc.

Do you want to know what tribal marketing looks like? Search out your closest Apple Store and go take a look. Continue reading “Tribal Marketing – How to Attract a Following of True Believers”

How I Made My First $100 Online – And How You Can Copy My Success

CoverBefore I tell you how I earned my first $100 marketing online, let me start by telling you a bit about me. My name is Andrew Seltz. My nickname online (given to me by my wife) is The Go-To Guy! and I’ve got a pretty wide ranging  background. I got my first computer back in the mid-1980’s – a Commodore 64. In addition to playing video games, I taught myself a little programming. Later I went to college and studied filmmaking and animation. I mortgaged my soul to purchase an Amiga 2000 computer that I used to create 3D graphics and animation. Continue reading “How I Made My First $100 Online – And How You Can Copy My Success”

4-Day Special Offer Sales

cialdiniMy passion for direct sales began before the web even existed. Back then, I studied the mail order business and came across a master of direct sales, Joseph Sugarman. He wrote an amazing little book called “Triggers” that examines and explains 30 powerful persuasion techniques for marketers. He also wrote a classic training manual for copywriting called “Advertising Secrets of the Written Word”. Continue reading “4-Day Special Offer Sales”

6 Secrets of Power Persuasion

You and I live in a very complex world. Every day we are inundated with a torrent of information and are required to make dozens of decisions about everything from what to eat for lunch to which investments to make for retirement.

If we had to research and analyze the details of each and every choice we make, our lives would be quickly overwhelmed by the magnitude of it all.

But, human beings have developed a number of shortcuts for working through all of the decisions we are required to make. We all use these kinds of shortcuts to make choices, and fortunately, most of the time they work well. Continue reading “6 Secrets of Power Persuasion”

Instant Trust: Mastering the Art of Building Confidence Online

Instant_TrustInstant trust. The idea conjures up thoughts of ‘love at first sight.’ And, just like that concept, there are many people who swear instant trust is real and others who swear it doesn’t exist.

Gurus seem to be able to tap into some magical reservoir of trust and command the confidence of large numbers of people. They effortlessly persuade them to do their bidding and generate massive amounts of income. The craziest part is that customers seem happy to give the gurus their money – and lots of it, too!

So what is the truth here? Does instant trust exist? If it does, how does it work and can regular mortals like us hope to influence the process? Continue reading “Instant Trust: Mastering the Art of Building Confidence Online”

Copywriting Myths: The Customer is NOT Always Right

Countless business books will tell you that the customer is ALWAYS right. But the truth is, when it comes to copywriting, the client is NOT always right. If they were, they wouldn’t need you.

The customer is NOT always right. If they were, they wouldn’t need your product. Continue reading “Copywriting Myths: The Customer is NOT Always Right”

6 Devastatingly Effective Persuasion Triggers

Code of Influence
Do you think your sale success would improve if you how people make decisions?  Dr. Robert Cialdini and his colleagues have spent their academic careers studying how people make choices. They uncovered 6 persuasion triggers that can help you shape your sales efforts for maximum effect. In this video, they break down all 6 triggers, explain how and why they work, and give tangible examples of the trigger in action.

The 6 persuasion triggers are:

  • Reciprocity
  • Scarcity
  • Authority
  • Consistency
  • Liking
  • Consensus (aka Social Proof)

Every marketing course and selling system I’ve ever seen leans heavily on these triggers. This is a foundational learning for your marketing education. If you want to dig deeper, I recommend 2 books by Dr. Cialdini: Influence, the Psychology of Persuasion, and Yes!: 50 Scientifically Proven Ways to Be Persuasive.

Video Production Tools and Samples

There was a recent discussion thread I participated in on a marketing forum regarding the tools people use to create videos. There are quite a few products being released lately targeting video, and the original poster wanted to know how people were getting the job done. I thought I would share my contribution to the conversation. Continue reading “Video Production Tools and Samples”

Flixpress Motion Graphics Service

I discovered a very cool web-based tool for creating motion graphics called Flixpress. The video above was made in about 10 minutes using a free template available on the website. The process could not be any easier.

After creating a free user account, I searched their collection of free templates (there are currently nine to choose from) and selected the one I liked. Next, I filled out a short form with spaces to enter the text I wanted for each slide in the presentation. Then, I hit the render button.

I have After Effects and subscriptions to VideoBlocks and Pond5 (they have a really nice public domain collection with video, audio, and stills that is free to access) to get professional quality templates. But, this service is so fast and easy to use, I would recommend it to anyone who doesn’t want to invest in new software and the time required to learn how to use it. They have hundreds of additional template options available for reasonable prices (much cheaper than hiring someone like me to customize a template for you.)

If you have 5 minutes to kill, visit Flixpress right now and create a free motion graphic just for fun!
Royalty-Free Stock Video at Pond5