Have you fallen in love with video-based sales pages? They are very persuasive and the videos can be fun to create. But, getting everything together to publish can be tedious and repetitive. Add a few features like delayed order button reveals and modal pop-up legal pages and the process can get downright overwhelming.
Learn how to create alternate landing pages for your affiliates to promote using the e-Junkie shopping cart. This video tutorial shows the process step-by-step and a free downloadable PDF version and script generator software are included.
The E-Junkie ecommerce shopping cart is an excellent shopping cart solution with a build in affiliate program. I currently use it to automate the sales and fulfillment of nearly all of my digital products (and it works well for selling physical goods too.) I even wrote an e-book called Selling Digital Goods with e-Junkie to show help ecommerce newbies get up and running fast. Continue reading “e-Junkie Tutorial: Alternate Affiliate Landing Pages”
WordPress has become one of the most popular platforms for creating and managing websites. But, it wasn’t designed for business and getting a simple salesletter template integrated into your site can be a real pain. Continue reading “Sales Page Templates for WordPress Blogs”
The big marketing gurus don’t sell their products directly through a sales letter. They use a variety of ‘soft-sell’ content pieces to build a relationship with a prospective customer before giving them the big sales pitch.
This approach is great for the guru’s affiliates because they don’t have to spend a lot of time ‘warming-up’ their audiences before sending them to the guru’s website. They just have to point to the awesome new freebie that the guru has released and let the guru do the selling. Continue reading “Sell Like a Guru with E-Junkie”
Some very basic tweaks to your sales page’s order button could have a dramatic effect on your sales.
Marketer Perry Belcher has put together a little video that shows the order button that he has developed for use on his sites. He also explains every component in detail along with why it works and his testing results.
Watch The Video: Continue reading “Is Your Order Button Doing It’s Job?”
Since I first made the decision to start building an information publishing business, I have constantly looked for techniques and technology that would take my normal everyday methods of working and capture the information that I share. This information needs to be in a format that can be easily adapted to create new products. One early change I made was to buy a voice recorder and record conversations whenever I explain things to friends and co-workers. Now, instead of tutoring one person, I can have the audio transcribed into a tutorial to publish online. I didn’t have a similar solution for capturing my handwritten notes
This past Christmas I got my hands on one of the coolest new tools for my information publishing business – the DigiMemo L2 by ACECAD.
In spite of the fact that I have a Palm Pilot, a laptop, a voice recorder, several desktop computers, and lots of other little technological gizmos, I still tend to do a lot of my work with good old-fashioned pen and paper. Some of my best ideas come this way and I can often rough out an idea faster than with any other method. The struggle I have is that I rarely type up my notes on the computer and, instead, I end up with notepads full of ideas and product outlines that get lost in the shuffle and forgotten. So, I’ve been on the lookout for some technology that gives me the experience and convenience of writing on paper with a pen, but digitizes the results quickly and easily so that my notes can be converted into the raw material for new information products, blog articles, and anything else I can think of.
One early attempt to solve this dilemma involved scanning my notes into the computer and using OCR software (Optical Character Recognition) to convert the images into text that could be edited in a word processor. The process was cumbersome (which significantly reduces the chances that I’ll actually do it), the OCR software was expensive, and the resulting texts required so much editing to clean up the conversion mistakes (my handwriting is not very neat and OCR software seems to struggle deciphering it) that it just wasn’t worth the effort. I had no intention of trying to change the way I write to please the OCR software and it was faster and easier to just type the notes directly rather than edit the converted files. Not a good solution!
On a business trip last year I was reading the Skymall catalog that the airlines put in the seat-backs of the planes when I came across an ad for the DigiMemo L2. The ad promised that I would be able to write on normal paper using an ink pen and then this device would capture everything I wrote as a graphic. Once captured, the pages could then be quickly downloaded to my computer using an ordinary USB cable and converted to text using their OCR software. Essentially, the DigiMemo L2 digitizes as you write – no scanning required.
From that moment on, I wanted to get my hands on the DigiMemo to see if it would live up to the hype. I tore the ad from the catalog and stuck it to the refrigerator door as a Christmas gift ‘hint’ for my wife. We tend to spend our Christmas money traveling to visit family and keep our gifts to each other more modest, so this one was a combo Christmas/birthday gift – but, I got it! (The combo gift is one of the few benefits to having a birthday right after Christmas!)
So, after months of anticipation, did the DigiMemo L2 live up to the hype? In a word: Yes!
The DigiMemo device is basically a Wacom Tablet with a pad of paper between the pen and the tablet. The pen itself has a ball point cartridge which triggers a pressure sensing mechanism inside when you push down to write. The tablet records the strokes of the pen as you write and builds an image of the page in an internal memory bank. When you flip to a new sheet of paper, there is a button on the side of the tablet to flip to a ‘new digital page’ which starts a new recording.
One great feature of the device is that it does not need to be connected to a computer for you to use it. There is enough memory to store dozens of pages (and you can use an SD memory card to increase the storage space.) So, you can take the pad with you anywhere you would normally use a pen and paper. Then, you can quickly download the pages into your computer using the included software.
Having digital copies of my notes is great, but the real benefit to me is the ability to convert the pages into text. This was the real test of the value of this solution.
I purchased the optional OCR software (a trial version of the software is included, but it’s a ‘must have’ option for me, so I bought it with the DigiMemo.) Once you download the pages to your computer, you can send them to the OCR software for conversion. The conversion software can work with text only and also text with images (which will clean up your drawings.) Straight out of the box, the OCR software converted my chicken-scratch handwriting with about 90% accuracy. This is better than any other OCR software I have used. But, there were still corrections to be made and this was where I was most impressed with the whole system. The OCR software displays the image of your hand written page along side of the OCR results. This enables me to quickly read through the OCR texts and, when I come across something that doesn’t look right, glance over to the original to see the hand written text. A few quick strokes on the keyboard and I have a corrected page ready to save.
The DigiMemo L2 fits right in with my normal work flow and makes it easy to convert my writing into editable texts. Using the device requires very little change to my normal work methods which means that I will actually use this device. The only thing I can imagine being more convenient would be to have a personal scribe who follows me around taking notes and typing up everything I think and say (a man can have a dream, can’t he?)
One add-on that I did not get (but plan to add soon) is a portfolio case to hold the pad and pen. The pen is designed to clip onto the tablet when not in use, but is very easy to knock loose. Without the pen, the tablet is useless except as a very expensive clipboard. I also want a little extra protection for the whole thing. So, another $40 will get you a fancy portfolio style holder that zips shut and will keep everything in place and protected.
There are a few other cool little features on the DigiMemo L2. The most significant one is that it will serve as a drawing tablet for your computer when it is plugged in with the USB cable. If you don’t already have a graphics tablet, this is a nice little bonus feature.
The DigiMemo L2 has already proved its worth to me. I’ve been using it to capture notes for new reports, e-books, and web content. I take it with me everywhere I go and know that everything I write is captured and ready to use to build my information publishing empire (cue the evil laughter.)
If you are listening to the podcast version of this article we invite you to visit us at www dot go to guy enterprises dot com for more Internet Marketing Insights.
I recently wrote about a podcast I had heard that discussed a method for developing and selling e-books. This was not the ‘download my e-book, rebrand it, and sell it’ get rich quick approach. They focussed on identifying potential products, evaluating the potential market, market testing, and then producing and selling. It is a very systematic process.
Product evaluation and market testing has been high on my mind since I heard that podcast, so I started doing some research on the subject. I found a few very interesting resources. Links to them are at the end of this article.
I came across one great website called www.PragmaticMarketing.com. There were two really interesting articles there: ‘Due Diligence For New Product Ideas, and ‘Seven Things You Can Do To Improve Your Credibility On The Web‘. Very solid information with little hype.
They also have a free newsletter and magazine. I signed up for both on the basis of these two articles – they were both features in an earlier edition of the magazine.
The other resources I found were mostly from college course materials posted online. Some deal with traditional physical product design and some with the conceptual framework for doing analysis. They all looked interesting to me and I plan to go back and spend more time studying them. They are:
- Product Analysis How-To
- Product Analysis and Design
- Material And Process Selection
- Conduct A Market Analysis
If you know of other resources for devising a method of evaluating the profitability of a potential new product, let me know. I will be testing a few ideas for online information products soon and will be writing about the different methods I used.
The Go-To Guy
If you are running a website of your own, there are a number of very useful online resources that I’ve come across for improving search engine listings, uncovering the relationships between your site and others, and evaluating the value of keywords and key phrases to help you focus your site’s content.
Here’s my list of handy web marketing Go-To links:
http://www.google.com/webmasters/ – Find out lots of details about how Google sees your site, such as:
- Info about Links to your Site
- Info about pages that have your site’s url
- Current Google Cache of your Site
- Info Google Has about your Site
- Pages that are similar to your Site
- General page ranking
- Errors that the Google Bot has encountered
https://adwords.google.com/select/KeywordSandbox – Find out the popularity of search keywords on Google.
http://www.google.com/press/zeitgeist.html – A snapshot report of what people are searching for on Google.
Other Website Info Links
http://searchmarketing.yahoo.com/rc/srch/?mkt=us – ***Very Highly Recommended*** Several tools for finding keywords, finding out what advertisers are bidding for keywords, plus many other articles and resources for planning an ad campaign or evaluating an online market.
http://www.nichebot.com – This site provides access to several online services for evaluating keywords through one simple front-end webpage.
http://buzz.yahoo.com/ – A snapshot look at what people are searching for on Yahoo and search trends.
http://www.imagine-msn.com/insider/ – Find out what people are searching for on MSN.com.
http://hot.aol.com/hot/hot – Find out what searches are hot on AOL.
http://sp.ask.com/docs/about/jeevesiq.html – Discover what people are asking Jeeves.
This is only a short sample of the wide array of tools that are available. If you know of a valuable marketing resource to add to the list, leave a comment below.
The Go-To Guy!