SRD: Search Result Domination

You hear a lot of talk in the marketing world about Search Engine Optimization (SEO). It is an entire industry online. But there is an even more powerful strategy you can use to get traffic to your websites. I call it Search Result Domination (SRD) and don’t hear nearly as many people talking about this idea.

When you apply SEO techniques to your website you find yourself getting one or two pages from your website showing up in the top 10 results. Even if you have lots of secondary pages on your domain that are relevant, Google will filter them out of the results. Search Result Domination techniques work to place web pages whose content you control into many or all of the top 10 search results. Imagine the increased traffic and sales you would get if 5 of the top 10 results on a search pointed to pages you controlled. The pages would all be on different domains, so Google wouldn’t filter them out. Each page would point back to your primary site and pre-sell people on the content being offered.

Dominating the Search Results isn’t that hard in most markets. You write some content on the topic (or hire a writer) and use that to create lenses at Squidoo, marketing articles on eZineArticles, blog entries at,, MySpace, Facebook, ScribD, Hubpages, Wikidot, and a host of other sites. Create a video on the topic and blast it across the Internet using services like Traffic Geyser (these can be simple slide shows with narration if that’s all you can do.) Create a podcast from your blog posts using a service like Odiogo (or by recording the audios yourself) and then list your podcast in every podcast directory you can find. Turn the articles into a free report and list it at every ebook directory site you can find.

The end result of working this way is that a searcher will go looking for your keywords and the results page will come back with mostly your pages. Those pages will steer people to your main site where you can capture leads and make sales. They will act like a giant net that you throw into the Internet to scoop up prospects and pull them into your site where they find the answers they were looking for and the products they need.

I’ve used these tactics to quickly get sites I’m working with ranking for my primary keywords. First the offsite pages get listed (I got a Squidoo page to number one in Google in 3 days this way) and then later the target page slowly overtakes the pages on 3rd party sites. Over the long term, I have several related pages on various domains which are all promoting my main page. Coupled with videos, this can happen in hours rather than days.

Give this tactic a try and let us know your results (or, if you already practice SRD, share a few tips from your experience.)

Don’t neglect your SEO work. But, once you have your page titles, headlines, page link structures, and header tags properly set up, move on and start dominating the results pages.

If you are listening to the podcast version of this article, we invite you to visit us online at www dot go to guy enterprises dot com. Leave a comment and let us know what you think about this topic.

Marketing Articles: How To Write Them Effectively

Article marketing is a low cost strategy to direct traffic to a website and begin to develop one-way backlinks to its pages. For new online ventures it offers a great way to build traffic to a site and to establish its authority in a particular niche.

Continue reading “Marketing Articles: How To Write Them Effectively”

How to Get Web Traffic By Writing Articles

If you have a website, odds are you are always looking for new ways to bring in traffic and get relevant links to your site. Writing articles can give you the following benefits:

  • 1000’s of potential promoters distributing your content
  • Relevant links to your website
  • Stature as an expert in your topic area
  • Fast listings in major search engines

The Article Writing Process

The process is simple. Write a short article that is related to the content on your website. You can excerpt something you have already created for your site or generate something new (which you can then put on your website.)

Next, create a by-line for yourself that includes a link to your website. The by-line is your chance to advertise yourself and your website and make readers want to see what else you have to say on the subject.

Finally, register with websites such as and and start posting your content onto the sites. It usually takes no more than a day to get your article approved and listed on their article databases. Then, E-Zine and website producers from around the world will start finding your articles and including them in their work.

Each person who uses your material will include your by-line with a link to your website. As search engines re-index their sites, they will find your content and the links back to your site. These producers get relevant free content and you get free advertising.

The Results

It has been three days since I posted my most recent batch of articles to the article directory websites. Already, 3 of the top 10 links that come up when Googling “Andrew Seltz” are to the articles I submitted to and 10 article links show up in total.

Keep in mind, these same articles have been published on my websites for weeks. Those websites have all been submitted to the major search engines for indexing. Yet, not one listing that showed up is from one of my sites. It took less than 4 days for those articles to start popping up in Google – and each instance has a link back to one of my sites!

A recent check of my website stats shows that I’ve already received traffic to my sites from links in these articles. I expect that these websites will keep my articles in their systems for a while and that I will continue to generate traffic for months from people following the by-line links back to my sites.

What if I Can’t Write Articles?

First, don’t overthink the process. You aren’t creating a literary masterpiece, you are conveying helpful information. Find a topic in which you have helpful knowledge and experience, then follow this basic model:

  • Tell them what you are about to tell them
  • Tell them
  • Summerize what you told them

Use bullet points to summarize information and headings to mark the different sections of the article. Write short focussed paragraphs and include examples from your experiences to illustrate what you are talking about. When you’ve written a draft that you are happy with, let someone else read it and ask them to point out anything confusing or places where your writing sounds awkward.

I suggest you visit one or more of the article websites I’ve listed and read a few articles in your topic area. Get a sense of how others are writing and model your work on theirs. (Note, I didn’t say copy. Find you’re unique perspective on the subject and distinguish yourself from all of the other voices out there – plus, copying without permission is illegal.)

If the process of writing articles is a real struggle for you, you might want to consider something like the 30 Minute Article Writing System, by Melanie Mendelson. She swears she can teach anyone to write a quality article in 30 minutes using her system (I just Googled her name and got back over 18,000 results – she’s prolific.) There are other methods out there for helping you through writers block, just remember not to overthink the process. Save your criticism for your second draft.

Build on Your Successes

Save everything you write. Over time you will find that you’ve created a valuable body of work. This collection of short and useful articles might be re-edited into a book or serve as the foundation of a course or seminar. You will be gathering together the building blocks for your future work and also finding an audience for it along the way.

Happy Article Writing,

Andrew Seltz
The Go-To Guy