The hype for the Mass Control 2.0 launch is hitting a fevered pitch, and lots of people are searching the Internet for honest feedback about whether this product is worth the 5 figure price tag.
I am a member of Dennis Becker’s Earn1KaDay marketing forum and was recently asked by one of the other members about my opinion of the course. I think the response I gave would be helpful for anyone who is on the fence trying to decide whether to buy this product.
In the interest of full disclosure, I don’t get paid one thin dime if you order Mass Control. I’m not one of Frank Kern’s affiliates (but Frank, if you’re reading this post, I’d love to get into the program!) I do sell an audio interview with Frank in the IM Products section of this site, and (if you read my ‘4 Day Cash Machine’ case study posts and sign-up to get the email sequence from my promotion) you will also see that I’ve written a report called ‘4 Day Cash Machine EXPOSED!’ But, that is the full extent of profit I stand to make from the info I’m about to share.
Here is the response I gave over at the Earn1KaDay forum to the question – is Mass Control worth the money:
I got in during the first Mass Control launch last year and have not regretted the decision for a second – I’ve learned a lot from Frank Kern.
Now, Frank definitely rubs some folks the wrong way, but he has a lot of insight into copywriting and the psychology of selling. His whole ‘California Surfer Dude’ persona (while an extension of his personality) is also a very carefully crafted public image that is central to his sales message.
I can also report that Frank delivers far more value than he advertises.
Inside the Mass Control course itself was the full video content from his Under Achiever Method course, plus a number of other seminar presentations and interviews. These were not empty pitch-fest bonuses. They included his original Mass Control presentation at one of Jeff Walker’s seminars and his Core Influence presentation (which really helps you understand his marketing persona).
Frank also conducted a free seminar for his Mass Control students – for everyone who couldn’t attend, the full sessions were made available as free video downloads. Some of the videos in this current promotion are from that seminar – so you can see the quality of the content for yourself.
Finally (and this surprised me), Frank sent me an email saying that he is giving a free copy of the new version of Mass Control 2.0 to all of us earlier customers. He never promised physical products or free upgrades to any of us – but he’s giving them just the same.
I grab a copy of nearly everything Frank Kern creates just to study what he’s doing and how he’s doing it. His products have been of consistently high quality and they always contain some valuable insight.
While I know a few very successful and respected Internet marketers who absolutely cannot stand Frank Kern, I have been very happy with the investment I made in Mass Control and would happily do it again.
My hope is that the free customer seminar he is planning this year extends to those of us who are getting Mass Control 2.0 because of our purchase of the 1.0 version. I missed the last live event and will not be letting that happen again.
So, if you think Mass Control 2.0 is the right product for you but are just nervous about spending $2k during a bad economic downturn – just know it’s worth every penny and then some.
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