Thinking Outside The Box For Internet Marketing Success – Amazon Deal Finder

I don’t know if this qualifies as truly outside of the box, but I did one project where I used several ideas that I learned in slightly different ways than they were presented to me.
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Email Marketing: Building A Trust Relationship

Fellow email marketers, does this ever happen to you when trying to build a mailing list?

Recently I purchased a copy of John Reeses’ ‘Traffic Secrets 1’ course to try and improve the success of my online marketing efforts. Continue reading “Email Marketing: Building A Trust Relationship”

Clickbank Now Offers Recurring Billing

Clickbank has long been a favorite marketplace for selling digital products. Apart from managing the sale and delivery of e-books and software for publishers with very little upfront costs, they manage an army of affiliates who will promote a publisher’s products for a commission on the sale. Now, they have added recurring billing to their services!

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Review: The Butterfly Marketing Manuscript, by Mike Filsaime

If you have spent more than 10 minutes searching for information about Internet marketing, you have probably experienced the results of Mike Filsaime’s Butterfly Marketing System. He created a detailed and integrated marketing system and built software that allows anyone to put the system into use with minimal technical knowledge.

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Review: Write That Report, by Jonathan Leger

Jonathan Leger, author of $ 7 Secrets and the excellent scripts for viral promotion, has kicked out another excellent report: Write That Report!!!

I grabbed a copy and it is very good (no surprise there.) If you have been wanting to try a $7 report but just can’t seem to get one going, this report is for you.

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Review: Niche Marketing On Crack, by Andrew Hansen

“If You Knew How To Easily Create One Single Page Website That Earned You $3600 A Year…If You Knew You Could Create That Site In Just ONE DAY…

If You Knew That This Site Would Be Putting Cash In Your Pocket In Just A Few Days Time…


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Marketing Articles: How To Write Them Effectively

Article marketing is a low cost strategy to direct traffic to a website and begin to develop one-way backlinks to its pages. For new online ventures it offers a great way to build traffic to a site and to establish its authority in a particular niche.

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Review: 5 Bucks a Day, by Dennis Becker

UPDATE: In December 2006, Dennis Becker created a newly revised version of this book and also started a members forum for purchasers of 5 Bucks a Day. But, Dennis didn’t stop there. He regularly purchases resale rights to products he thinks will be helpful to the forum members and gives them away. There are currently 16 products on the download page – several with master resale rights included. Several of the bonuses alone are worth the price of Dennis’ e-book and they are all included, along with new updates and membership to the forum! This has been a great investment for me! Dennis has also created a blog as well – visit the 5 Bucks a Day Blog to learn what’s new in the 5BaD world.
–End Update–

At this point in my online marketing career I do not think I need to learn another technique or system. I am familiar with article marketing, Adsense advertising, affiliate programs, membership sites, information product creation, viral e-books, squeeze pages and more. I make a few dollars every month, but I still have a day job.

So, what is it that I need?

Click for more information.

Dennis Becker claims that what I need is a strategy for applying all of this knowledge and experience. After reading 5 Bucks a Day, I am inclined to agree with him.

5 Bucks a Day does not teach a technique or system for making money online. It lays out a strategy for applying what you know in a systematic way by breaking down your goals into manageable chunks. Instead of complex never-ending projects he encourages week-long projects designed to achieve small goals. The small goals, accomplished with regularity, build up to big results.

The title refers to the author’s focus on breaking up big goals. If you currently earn nothing every day, it is a big mental leap to visualize yourself making $10,000 a day. If you try to make a leap that big, often your subconscious mind will just decide that the task is impossible and start sabotaging your thoughts and efforts. It is a goal to far from your experience to comprehend with clarity. If you focus on a more realistic target of $5 a day, the goal seems possible. As you reach these small goals you raise target higher. Before long you will find yourself well beyond your initial ‘impossible’ goals.

5 Bucks a Day is a well organized, well written and inspiring book. Becker offers specific examples from his own work and provides specific strategies and action steps to help you focus your efforts.

If you are full-up with marketing information and still not making much money, get a copy of 5 Bucks a Day, by Dennis Becker – and make sure you join the forum. There is a wealth of great advice and helpful people there and you will also get access to thousands worth of additional resources that Dennis has purchased for the community.

The Unforgivable Internet Advertising Sin

There are many advertising sins you can commit online – you can focus on features instead of benefits, you can try to promote too many things at the same time and diffuse your message. But, there is one sin that is unforgivable.

Before I start, I must make a confession. I have committed this sin. I am guilty. But I am doing my best to “Go forth and sin no more!”

So, what is this horrible sin?

Failing to Capture Email Addresses

When the first thoughts of Internet profits dance in your mind, people (like me anyway) rush out and start trying to drive traffic to affiliate sites or their latest Adsense niche sight. In all of the excitement about starting a new venture, new marketers often miss one of the first truths of marketing:

Attracting a new customer is the most expensive and least profitable portion of your business.

Attracting New Customers

Think back to the days of the first Internet boom. Companies were spending thousands and millions of dollars trying to get their names “out there.” In many places you could not buy ad space. I remember seeing signs posted along highways (like political campaign posters) and taped or tied to every imaginable surface. Getting your name “out there” takes time, money, creativity or all three.

People who are new to marketing often get focused on the advertising side of things. There is a lot to think about and you can spend months and years studying and practicing the art and science of advertising. But, to get the best results from your advertising you must know why you are doing it.

The Primary Purpose of Advertising

The primary purpose of advertising is not to sell products, it is to acquire customers.

The customers you are acquiring may not buy from you initially, but they will give you permission to contact them again directly. Eventually, many will buy your products or services and you can send follow-up messages that build on each other and lead people through the buying process.

Most purchases are made after the sixth or seventh time a person is exposed to an advertising message. Repetition is key. The first time they see your message, you are a stranger. By the sixth or seventh time, you are familiar. If you have provided trustworthy and valuable information inside every one of those messages, you may even be a trusted friend.

Of course, you need to sell products and your products will attract customers. But, you must remain focused on customer acquisition so you do not waste your efforts and money.

To acquire customers, every advertising effort should include at least one way for a potential customer to subscribe to a newsletter or email course. If they are not willing to give you money, but are intrigued by your advertising copy, there is a good chance they will give you their email address and name in exchange for a sample of your product.

How to Build a Mailing List

A common way to build mailing lists is to give away a free course or e-book as a thank you for joining your list. I used this technique to begin my own marketing and e-business mailing list.

Another approach I used was to include a sign-up check box on an email form. One site where I used this technique had an “Ask an Expert” feature where people could get personalized answers to their questions. They had already agreed that the site’s authors were experts by taking the time to write, and it wasn’t a big leap to request more information. The plus side of this approach was that the newsletter subscribers were “pre-screened” which resulted in a very low un-subscribe rate on future mailings.

Information marketing expert Fred Gleek uses something he calls a “bounce-back” with everything he does. He creates a sign-up system that only requires a person to send a blank email to one of his email accounts which adds them to his list. He then forwards them a special gift of some kind. He includes text that says, “For free gift on [subject] worth $35 send a blank email to [].”

That line goes on every item Fred Gleek publishes and is included in every joint venture project he participates in. I bought two of his books, sent in an email (the “bounce-back” was printed at the bottom of every page) and hear from Fred on a regular basis.

Go Forth and Sin No More

If you do not have a mailing list, stop everything and set one up. There are a number of online services like Intellicontact, Aweber, and Get Response that will provide mailing list management for a nominal fee.

There are other software solutions that you can use on your desktop, or server to do the same. My Autoresponder Pro, SendStudio, and Follow-Up Mailing List Processor are just a few of the commercial applications available. Infinite Responder! and PHP List are free mailing list managers that run on your server. PHP List is very feature rich and Inifinite Responder is a simple program for managing auto-responders.

Managing a mail server is a big job (it takes a lot of work to ensure that marketing emails do not get filtered out before they reach your subscribers.) Plus, most of the hosted services, to protect against spam accusations, will not allow you to upload a list of addresses to your account. So if you use a do-it-yourself solution and change later, you will have to ask your subscribers to re-subscribe (and you WILL lose subscribers in the transition.)

Finally, some hosting providers (like the one I use for this site – 1&1 Internet, Inc) also provide a newsletter tool as part of your service package.

However you decide to manage your mailing lists and newsletters, make sure you include a sign-up method in every advertising campaign you create. Always find something valuable to offer to people who are interested in your product but not ready to place an order. And then, follow-up and build relationships.

Happy Marketing,

The Go-To Guy!

P.S. Would you like to gain free access to a large and growing collection of e-books that you can use as bonuses for your mailing list subscribers? Sign-up for Platinum Access to the Go-To Library today!