6 Devastatingly Effective Persuasion Triggers

Code of Influence
Do you think your sale success would improve if you how people make decisions?  Dr. Robert Cialdini and his colleagues have spent their academic careers studying how people make choices. They uncovered 6 persuasion triggers that can help you shape your sales efforts for maximum effect. In this video, they break down all 6 triggers, explain how and why they work, and give tangible examples of the trigger in action.

The 6 persuasion triggers are:

  • Reciprocity
  • Scarcity
  • Authority
  • Consistency
  • Liking
  • Consensus (aka Social Proof)

Every marketing course and selling system I’ve ever seen leans heavily on these triggers. This is a foundational learning for your marketing education. If you want to dig deeper, I recommend 2 books by Dr. Cialdini: Influence, the Psychology of Persuasion, and Yes!: 50 Scientifically Proven Ways to Be Persuasive.