Mass Control – 4 Day Cash Machine Experiment Part 2

Only mean kids don't share...

    Today is the second day of my ‘4 Day Cash Machine’ test promotion. ‘4 Day Cash Machine’ came as a bonus module when I purchased Frank Kern’s Mass Control course (check out this video of a wicked automated implementation of the 4DCM).

    The second email in the 4 email sequence went out just after midnight last night (eastern standard time.) As I mentioned in Mass Control – 4 Day Cash Machine Experiment Part 1, I am giving this technique a very hard test by using a cold and unresponsive list to promote a product they’ve already had pitched to them about 8 months ago. If it works with a weak list, it should be insanely successful with a strong list.


    Download The Exact Email Sequence That Generated $8260.51 in 5 Days…


    So, here is where things stand as of the middle of day 2.

    Mailing # 1:

    • 377 emails sent in total
    • 34 emails bounced giving an effective delivery of 343 emails delivered
    • 7 people unsubscribed from the list
    • 2.6% open-up rate based on delivered emails (open rates are highly unreliable these days, but I decided to go ahead and include them)

    Mailing #2:

    • 361 emails sent in total (I did not remove bounces but did scrub out some duplicates I found)
    • 35 emails bounced giving an effective delivery of 326 emails
    • 2 people unsubscribed from the list
    • .6% open-up rate based on delivered emails

    Results after 2 mailings:

    • 3 page views on the special offer sales page
    • 0 orders
    • $0.00 earned to date

    These results are not surprising to me given my relationship with the list being used. They haven’t heard from me in a long time and the first thing they are getting is a series of promotions. I’m sure I could have improved results a little had I spent some time warming up the list by delivering some great free content first. I was actually surprised to see single digit unsubscribe rates. But that might have to do with a pretty weak open up rate for each mailing. I suspect many of the email addresses I got on this list were ‘junk mail’ addresses to begin with, so their owners may not check them regularly for new email.

    The open and click-through rates for this campaign will likely change over time. So, when I do my case-study summary at the end of the promotion, I will include revised final totals for every mailing.

    If I see some sales activity or a significant change in the overall campaign performance, I’ll post another follow-up article. Otherwise, look for my case study summary after the promotion closes on midnight, February 14th.

    If you are listening to the podcast version of this article, please visit us on the web at: www dot go to guy enterprises dot com.

    Only mean kids don't share...

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