Mass Control – 4 Day Cash Machine Experiment Part 3

My 4 Day Cash Machine experiment has run its full course and I’ve got the results.

Much to my disappointment, Frank Kern’s 4 Day Cash Machine is not magic (my results might have been better if I had implemented it like this!) The cold, dead, untargeted list I used it on did not suddenly start beating new life and buying products as fast as I could process the payments. But, there were some surprises that give me confidence that it will be useful in the future when I am better prepared to take advantage of it. (My list building efforts are underway!)

Download The Exact Email Sequence That Generated $8260.51 in 5 Days…

Before I give you my detailed assessment of the 4 Day Cash Machine in action, let me break down my results.

Mailing # 1:

  • 377 emails sent in total
  • 34 emails bounced giving an effective delivery of 343 emails delivered
  • 7 people unsubscribed from the list
  • 2.6% open-up rate based on delivered emails* (open rates are highly unreliable measures these days, but I decided to go ahead and include them)

Mailing #2:

  • 361 emails sent in total (I did not remove bounces but did scrub out some duplicates I found)
  • 35 emails bounced giving an effective delivery of 326 emails
  • 2 people unsubscribed from the list
  • .6% open-up rate based on delivered email*

Mailing #3:

  • 359 emails sent in total (I continued to leave in the bounces)
  • 40 emails bounced giving an effective delivery of 319 emails
  • 2 people unsubscribed from the list
  • .003% open-up rate based on delivered emails*

Mailing #4:

  • 356 emails sent in total (I continued to leave in the bounces)
  • 39 emails bounced giving an effective delivery of 317 emails
  • 0 people unsubscribed from the list
  • .0% open-up rate based on delivered emails*

Final Results after 4 mailings:

  • 1305 total emails delivered
  • 11 unsubscribes – 3.2% based on initial deliverable list size of 343
  • 6 page views on the special offer sales page – 0.46% based on total emails delivered
  • 0 orders
  • $0.00 earned

My Evaluation of the Results

While I was disappointed not to make any sales with this promotion, I was not surprised by the result. This was a very cold list that hadn’t heard from me in many months and wasn’t particularly responsive in the first place. The vast majority of the names had come from JV Giveaway events where everyone is signing up for dozens of lists in order to get freebies. A significant portion of the names you get during these events are either temporary accounts setup for the event, or secondary accounts that don’t get checked very often (and usually just mass deleted.)

Surprising Positive Outcomes

I was braced for massive unsubscribe rates with every email. This list was full of people who probably had no idea how they ever got connected with me. Before I even said hello, I hit them with a bunch of sales pitches. I was sure the number of unsubscribes would climb with each mailing (specially the last one with a ‘FINAL NOTICE’ subject line), but that didn’t happen. As a matter of fact, the unsubscribe rates went down over the course of 4 days. I’m confident that a promotion like this will not have much negative effect on my list sizes (I always worry that intense promotions will scare off the subscribers, but that doesn’t seem to be an issue. Other markets may have different results.)

The other thing I noticed was that the page views for the sales page tracked with the first and last mailing. I got a couple after the initial mailing in the promotion (as one would expect) and then the rest came on day 4 after the ‘FINAL NOTICE’ email went out. This demonstrates that the urgency created by the promotion’s deadline does have an effect on response rates.

Overall Analysis

I think that the ‘4 Day Cash Machine‘ approach would generate a spike of sales in a well targeted and maintained list. The persuasion tactics employed are founded in the fundamental principles of human decision making – a reason why, urgency, scarcity. The materials provided would certainly help to assemble one of these promotions quickly and the training provided helps you to resist the urge to ‘fiddle and fine-tune’ the promotion and just get it done.

Since first learning the details of this promotional strategy, I discovered someone doing an amazing version of the process. He automates everything (so each new visitor gets their own unique ‘mini promotion’) and ties in some powerful tactics to amplify the psychological tactics used. Check out this video – it explains the whole process in detail.

The sample webpage content I got from Frank Kern was provided in HTML and was relatively easy to modify. The sample emails, however, were provided in a PDF file. That made them a real pain to cut and paste. I wish they had come in a simple text file – I have them that way on my hard drive for future promotions.

If you have any specific questions about my experiment with ‘4 Day Cash Machine’, leave a comment below and I’ll post a reply.

If you are listening to the podcast version of this article, please visit us on the web at: www dot go to guy enterprises dot com.

8 thoughts on “Mass Control – 4 Day Cash Machine Experiment Part 3”

  1. Brian,

    Thanks. Glad you liked the post.

    One of the things I’ve noticed with time is how important your relationship with your subscribers is to the success of any marketing promotion.

    The fundamental concepts behind the process make a lot of sense to me, so I think it’s more a matter of getting a more focused list than new tactics.


  2. Very cool post about the entire process and how it worked for you. I like that you are candid about it not working on this particular list.

  3. David,

    Hands down, the best book out there is Influence: The Psychology of Persuasion by Robert Cialdini. Get this book and study up on the 6 triggers he talks about.

    Once you’ve studied this, go back and watch the free videos on the Mass Control blog and also on Jeff Walker’s Product Launch Formula blog. Then, take tons of notes. Don’t just listen to the content of the videos, but watch the sequence in which they are released, the style of the video, the specific subject matter being covered. No matter how casual these things might appear, they are very specifically targeted to produce a very specific result – try to figure out what that is (here’s a little hint: some of the videos are designed to simply get you to like the marketer. That’s why you see them hanging out, playing with the dog, or showing you the cool video game system in their office. It’s easier for you to give your money to someone you like.)

    Finally, look over the Product Launch Overview article on this site. It will give you a very good idea of the logic, sequence, and strategy behind launching products.

    That is more than enough info to get you started. Don’t let yourself get bogged down in the studying. Learn a little and then go out and try to apply it. Then, repeat the process.

    Good luck,


  4. Thanks, If i wanted to read on the subjects covered in mass control, amazon buyable books, which would you say is the number one then?

  5. David,

    The ‘4 Day Cash Machine’ is not mine to give away. Frank Kern created the content and the copyright belongs to him.

    This much I can give you: the basic concept is to create special offer promotion that lasts 4 days and has a ‘because’.

    If you study why and how people make decisions you will come across the work of a guy named Cialdini. One of the things he discovered is that people respond more often to requests when there is a reason stated for the request – and the reason itself is irrelevant.

    So, come up with a reason to run a 4 day special promotion and don’t kill yourself writing clever emails and sales page copy. Just pile on some great bonuses, set a really great price, and get it out there.

    I hope that gives you enough to get started.


  6. Would you send me the 4DayCashMachine? I am a student and had no chance of buying it. Many thanks

  7. Did you miss out on the Mass Control course (either because it was too expensive or it sold out before you could get in?) Now you can learn the powerful concepts behind the Mass Control System at a fraction of the price.

    Check out: Mass Control Revealed


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