The latest buzz in the Internet marketing world is the concept of Integration Marketing. Mark Joyner recently started a web community around the concept and wrote a book as well (you can get a complimentary copy of the digital version of the book when you register for a free account at the website.)
So, What Is Integration Marketing?
Like many things that Mark Joyner has written about in the past, Integration Marketing is a concept that seems very simplistic on the surface, but has profound impact when used properly.
Integration Marketing involves the integration of one marketing process into another. This can be as simple as placing a promotion for a related product on the download or thank-you page of a product you just sold. You can also place your offer into the download pages of another company’s product.
In the Internet marketing world, there are many examples of this. During the recent launch of Traffic Secrets 2.0, Frank Kern gave a free DVD to every customer who purchased the course. This DVD was included (integrated) directly into the course package and introduced Frank Kern and his marketing approach to every customer of that course.
Mike Filsaime did the same thing during the recent ‘giveaway launch’ of his ‘7 Figure Secrets’, but cross-promoted other products of his own. The resulting promotion made him a small fortune. His Traffic Fusion course includes a product called HyperJava that is a tool which is 100% focused on giving its users the ability to quickly and easily integrate their marketing into the marketing efforts of other people.
When you anylize Mike Filsaime’s business, you quickly realize that many of the tools and products he has created are designed to get his marketing integrated into other people’s promotions. There is a very good reason why his business generates 7 figure sales every year.
But, Integration Marketing is not limited to Internet marketing businesses. One extreme example that Mark Joyner gives of a successful integration is Microsoft. The pivotal deal that launched Microsoft into the massive company that it is today was the agreement they made with IBM to supply the operating system to the first personal computers.
Every new computer came with the software installed. IBM spent millions of dollars making and marketing personal computers, but when you turned one on, the Microsoft logo was what you saw on the screen. However, the real genius of the deal was that Microsoft retained the rights to sell upgrades directly to the users (who were now on their customer lists at IBM’s expense) and the right to sell the operating system to other manufacturers.
Microsoft integrated themselves directly into the marketing systems of all the major personal computer manufacturers and profited massively.
How Can You Profit From Integration Marketing Today?
The 2 easiest ways to profit from Integration Marketing are to make sure you have promotions for other products integrated into the thank-you and download pages for your existing products. Then, look for people selling compatible products and approach them with offers to promote your products on their sites.
If you register for a free account at IntegrationMarketing.com, you will get access to a ‘Deal Board’ where people can advertise opportunities for integration or products to integrate. Mark Joyner seems to be working hard to bring the power of integration to the masses.
Keep Your Eyes Open For Integration
One of the best ways to develop creative integration strategies in your business is to watch what others are doing. Whenever you sign-up for something or make a purchase online, watch out for integrated promotions. When you see a clever tactic, make a note for future reference. Look deeper than download and thank-you pages too. Pay attention to ‘guest speakers’ at conferences and bonus chapters in books.
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