The big marketing gurus don’t sell their products directly through a sales letter. They use a variety of ‘soft-sell’ content pieces to build a relationship with a prospective customer before giving them the big sales pitch.
This approach is great for the guru’s affiliates because they don’t have to spend a lot of time ‘warming-up’ their audiences before sending them to the guru’s website. They just have to point to the awesome new freebie that the guru has released and let the guru do the selling. Continue reading “Sell Like a Guru with E-Junkie”