Every time Jeff Walker does a launch of his “Product Launch Formula” course, another round of intense discussion begins about the topic. Mixed in with all the ‘is it worth the money‘ arguments, there are also hundreds of conversations going on about what makes event-style product launches work in the first place.
You are about to learn the super-secret psychological triggers that are the rocket fuel that blast product launches through the stratosphere. Continue reading “The ‘Secret Sauce’ of Product Launches”