What is your opinion of school cafeteria food? If you are like most people, you probably think it barely resembles actual food. When Florida State University polled students about the quality of the food in their cafeteria, they rated the food ‘UNSATISFACTORY!”
The low rating is hardly a surprise. But, what happened 9 days later was SHOCKING…
They took another poll and suddenly the students’ opinion of the food went up sharply. The funny thing was that NO CHANGES WHATSOEVER had been made to the food. So why the big change in the survey results? It can be summed up in one magical word…
On the day of the second survey, word go out that a kitchen fire forced the school to CLOSE THE CAFETERIA for 2 weeks. Suddenly, when it was no longer available, the cafeteria food seemed so much better.
Scarcity is a powerful psychological motivator. That is why marketers use it so frequently use it to persuade customers to purchase products and services.
One easy and effective method of injecting SCARCITY into the sales process is through DEAL MARKETING. This is nothing more than offering a special low price (or extra bonus) that is available for a limited time only. People don’t want to ‘miss out’ on the special offer so they pull out the credit card and BUY NOW!
Deal marketing online is powerfully persuasive sales strategy – when done correctly. It can be tedious and time consuming to set up the technology that displays countdown timers (these have an amazing impact on customers) and deactivates order buttons when the timer hits zero. But, the resulting increases in sales make the effort pay off in the long run.
There is a powerful software solution that makes it fast and easy to setup special deals that invoke scarcity and help you sell more products faster. Click here now and learn more…