Copies aren’t ever as good as the originals…
I’ve got something important to share with you today. Copying someone elses marketing campaign only works if you are selling the exact same thing to the exact same audience at the exact same time (that is a lot of exacts.) One mismatch is all it takes to doom you to failure. Let me explain…
[video] Discover: How To Engineer a Buying Frenzy
Not long ago I got a an email from a friend who was working on a product launch for one of his clients. Things weren’t going as well as he had and (knowing how extensively I have studied online sales and marketing strategies) he wanted my perspective. His product was a training course in the athletic coaching niche and there was a big name coach attached to the product. The problem was…
He and his business partner had ‘modeled’ (a fancy word for copied) the launch campaign for a similar product in their niche. They were offering free giveaways in exchange for opt-ins. They were following a marketing sequence and sending out their content in the same pattern as their model promotion. But the results were not great (kind of like Microsoft trying to copy one of Apple’s promotions.) Here’s what went wrong…
[video] Discover: How To Engineer a Buying Frenzy
There is more to planning a successful product launch than sending out emails at specific intervals or just giving out freebies. You need to know why each piece of content is in your marketing sequence and the result it’s supposed to achieve. When I reviewed the content for my friends launch I discovered…
The marketing materials they copied didn’t connect with their target audience. They weren’t an exact match and their reverse engineering only show them what to do – not WHY! Basically, they were copying the wrong stuff. Here’s what we did to fix things…
[video] Discover: How To Engineer a Buying Frenzy
After a complete review of their product launch materials we had a VERY long conference call and discussed why each element was in the sequence, the goals of each message, and how to craft content that turned their prospects into customers on launch day. Once they understood the ‘reason why’ behind each element, it was a cinch for them to go back and rewrite their content.
Trying to emulate successful marketing can help you quickly rough-out your own campaign, but the key to success is understanding WHY the campaign works and building a compelling sales experience. You can spend years learning about sales and persuasion and then experiment to create a powerful marketing process from the ground up for your business. But, fortunately, there are several excellent training courses that will speed you through the learning curve and get results fast.
If you would like to avoid the pitfalls of ‘reverse engineered marketing’ and discover the keys to success, watch this free video…