“For [a product] to surprise me, it must be satisfying expectations I didn’t know I had.”
Paul Graham, Made in USA
So I actually titled a business article on a marketing website “Surprise Hugs and Surprises Kisses”!
Trust me, I’m going somewhere with this… I promise.
I am daddy to two of the sweetest little girls in the whole world (yes, I’m slightly prejudiced. 
) My oldest is 3 1/2 and when I leave the house in the mornings I always ask for a hug and a kiss. About 6 months back, she put a twist on our little goodbye ritual… Continued…
Posted in General Marketing, Psychology of Selling.
Tagged with customer satisfaction, reputation, surprises.
By admin
November 15, 2010
My car gets around. I often drive 100 miles or more in a day and spend time in parking lots and other visible locations. Advertising an online business is a logical step to take.
In today’s video I show a quick and easy solution to get a couple magnetic car signs to place on my vehicle. Continued…
Posted in Marketing Insights Video, Offline Marketing.
Tagged with guerilla marketing, magnetic car signs, Offline Marketing, persuasive message.
I’m always on the lookout for creative ways to pull in new prospects to my online businesses. As the web space gets more and more crowded, it has become harder to get noticed.
The technique I describe in this video Continued…
Posted in Marketing Insights Video, Offline Marketing.
Tagged with great marketing, lead generation, Offline Marketing, prospects, small business market.
Every time Jeff Walker does a launch of his “Product Launch Formula” course, another round of intense discussion begins about the topic. Mixed in with all the ‘is it worth the money‘ arguments, there are also hundreds of conversations going on about what makes event-style product launches work in the first place.
You are about to learn the super-secret psychological triggers that are the rocket fuel that blast product launches through the stratosphere. Continued…
Posted in Product Launch Strategies, Psychology of Selling.
Tagged with direct response marketing, Mass Control, persuasion skills, product launch, product launch formula 3.0, psychology of persuasion.
I think it is safe to say, most people look awful in the videos they post online. Part of the reason is bad lighting (I address this problem in my newest training product – Cheap and Easy Video Lighting) and the other reason is they have no idea how to ‘play to camera.’ In this post, I’m going to give you a few tips for looking comfortable and trustworthy on video. Continued…
Posted in Web Video.
Tagged with authenticity, media consultant, video, video lighting.
By admin
February 16, 2010
Does your email inbox get flooded with hyped-up emails that promise to show you how to make thousands of dollars overnight with no effort or experience… Continued…
Posted in General Marketing.
Tagged with affiliate marketing, business online, first year marketing, internet trick, starting from scratch.
By admin
January 20, 2010
The big marketing gurus don’t sell their products directly through a sales letter. They use a variety of ‘soft-sell’ content pieces to build a relationship with a prospective customer before giving them the big sales pitch.
This approach is great for the guru’s affiliates because they don’t have to spend a lot of time ‘warming-up’ their audiences before sending them to the guru’s website. They just have to point to the awesome new freebie that the guru has released and let the guru do the selling. Continued…
Posted in Marketing Tools, Order and Delivery Systems.
Tagged with affiliate link, affiliate tools, alternate landing page, e-junkie, hoplink, marketing gurus.
Learn how a small package of chocolate covered pretzels and a simple little note card can compel your affiliates to take action and promote your products.
Click the link below to check out Russell’s affiliate program website first hand with the milestone markers in action.
Russell Brunson’s Second Tier Affiliate Program
Micro-Continuity System
Posted in General Marketing.
Tagged with affiliate motivation, affiliate tactics.
By admin
November 6, 2009
Some very basic tweaks to your sales page’s order button could have a dramatic effect on your sales.
Marketer Perry Belcher has put together a little video that shows the order button that he has developed for use on his sites. He also explains every component in detail along with why it works and his testing results.
Watch The Video: Continued…
Posted in Marketing Tools, Psychology of Selling.
Tagged with belcher button, buy button, order button.
By admin
October 24, 2009
Do you know how to create a marketing article? Do you know how to setup an autoresponder? Do you know about keyword research, or any other aspect of Internet marketing? If you know anything about marketing online then… Continued…
Posted in Business Resources, General Marketing.
Tagged with business systems, internet marketing, jeff walker, marketing systems, product launch.
By admin
October 16, 2009
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