The Product Launch Formula™ is a marketing course developed by Jeff Walker. His training program teaches people how to create and execute web-based event-style marketing promotions.
Some of the key features of a Product Launch Formula™ style promotion are:
- The launch is an event
- The promotional materials are delivered over a span of days or weeks
- Social feedback from comments/tweets/likes/etc. are vital
- Generally utilize lots of video content
- Offer is limited by time or quantity
The marketing strategy behind Jeff Walker’s Product Launch Formula™ training is well established. Apple has historically used a very similar approach when launching new products and Hollywood does it every time a new movie is released. If you would like a detailed look at the specific product launch process used by Apple and Hollywood, check out our e-book: Product Launch Case Studies. It is available for free at Smashwords.
Many online businesses have followed the Product Launch Formula™ with varying levels of success either by studying the course directly or modeling a promotion after the marketing campaign Jeff Walker uses when he releases new versions of the Product Launch Formula™ course (he uses his own methods to great effect.)
If you would like a detailed breakdown of the event-style product launch process and an exact promotional sequence you can use to plan your own marketing campaign, watch our free 52 minute training video:
Have you used Jeff Walker’s Product Launch Formula™ in your business? Leave a comment below and tell me how it worked for you and whether you would recommend it to others…