A Successful Failure – My Seed Launch Story


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I am a big fan of the movie Apollo 13. The NASA mission at the heart of that film was called a successful failure because they didn’t get to the moon, but the astronauts returned home alive. I want to tell you the story of my own successful failure. It’s not quite as epic, but very relevant to anyone doing business online. Continue reading “A Successful Failure – My Seed Launch Story”

What Is The Product Launch Formula™


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The Product Launch Formula™ is a marketing course developed by Jeff Walker. His training program teaches people how to create and execute web-based event-style marketing promotions. Continue reading “What Is The Product Launch Formula™”

Dangers of Reverse Engineered Marketing

Copies aren’t ever as good as the originals…

I’ve got something important to share with you today. Copying someone elses marketing campaign only works if you are selling the exact same thing to the exact same audience at the exact same time (that is a lot of exacts.) One mismatch is all it takes to doom you to failure. Let me explain… Continue reading “Dangers of Reverse Engineered Marketing”

Consulting With Offline Businesses


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Do you know how to create a marketing article? Do you know how to setup an autoresponder? Do you know about keyword research, or any other aspect of Internet marketing? If you know anything about marketing online then… Continue reading “Consulting With Offline Businesses”