What Is The Product Launch Formula™


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The Product Launch Formula™ is a marketing course developed by Jeff Walker. His training program teaches people how to create and execute web-based event-style marketing promotions. Continue reading “What Is The Product Launch Formula™”

Dangers of Reverse Engineered Marketing

Copies aren’t ever as good as the originals…

I’ve got something important to share with you today. Copying someone elses marketing campaign only works if you are selling the exact same thing to the exact same audience at the exact same time (that is a lot of exacts.) One mismatch is all it takes to doom you to failure. Let me explain… Continue reading “Dangers of Reverse Engineered Marketing”

Product Launch Secrets: Establishing Value For Your Products


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Establishing Value For Your Products is a critical objective in the product launch process. When your product sales page goes live, you don’t want your potential customers still wondering about whether the product is worth the price. At launch time you want them clamoring to get a copy before you sell out or raise the price. If your customers need to mortgage their home or sell a kidney to buy your product, they need to know in advance so they can free-up the cash and not miss out on your limited offer!
Continue reading “Product Launch Secrets: Establishing Value For Your Products”

Mass Control In Action: The Product Launch Formula

Jeff Walker is launching the 2.0 version of his “Product Launch Formula” and you can be sure that he is employing the principles of “Mass Control”.

One of the things that has become appearant to me as a student of Frank Kern’s “Mass Control” course is that he is very closely connected with the biggest names in the Internet Marketing world and people like John Reese (Traffic Secrets) and Jeff Walker (Product Launch Formula) come up frequently in the conversations. These guys all seem to work with each other on their launches and their personal marketing processes are interconnected. As a matter of fact, one of the bonus videos I got as a student of “Mass Control” is of Frank Kern presenting the core concepts of “Mass Control” at one of Jeff Walker’s “Product Launch Formula” seminars.

So, you can be sure that Jeff Walker will be using “Mass Control” techniques during his launch (he’d be crazy not too!)

You can learn a lot from watching the launch sequence he uses and then reverse engineering the process. I recommend you sign up for his lists and save any emails he sends you in a swipe file (one of the training resources that Frank Kern uses in the “Mass Control” course are the email sequences he used for some of his big launches – very enlightening.)

Like a lot of launches you have seen recently, the first public communication in the process is a free video designed to stimulate your desire for the results promised by the “Product Launch Formula” course. His core affiliate/JV network (I’m an affiliate myself) quickly blasted emails out to the Internet Marketing community driving visitors to the video and encouraging them to sign up for the mailing list to get more case studies and free info about the “Product Launch Formula.”

In all honesty, I was disappointed with this first video. The Stomper launches and Frank Kern’s “Mass Control” launch all gave very practical and actionable content in their desire building videos. Jeff Walker mostly focussed on case studies and talking about results. I was waiting for him to drop a big insider tip and it never came.

Watch the first video in Jeff Walker’s launch promotion and sign up for the mailing list. Then, study the emails and videos that follow. There is a very specific and well thought out sequence happening. Every email and video has a specific purpose. As you watch and read the launch information, ask yourself what Jeff is trying to do with this email. Is he stimulating your desire for the product, is he revealing his personal side so you feel like you know him (and get to like him), is he reminding you how many people are waiting to get the few copies available, is he giving proof that his system works? Each communication is designed to stimulate a psychological sales trigger and move you through a decision making process that leaves you making up your own mind that you ‘must have’ the “Product launch Formula” course.

This is precisely what Frank Kern did during the “Mass Control” launch and it was the reason why I felt I ‘must buy’ the course when it went live. This stuff works.

If you are a fellow “Mass Control” student, Jeff Walker’s “Product Launch Formula” launch will give you a chance to see the process in action. If you are not a student, I recommend you purchase a copy of the “Mass Control Revealed” interview that I have for sale on this site. Listen to Frank Kern explain the core concepts behind “Mass Control” and then study the “Product Launch Formula” launch sequence and look for the techniques that Frank Kern talks about at work. Chart out the sequence and what each email and video is doing. Then, when the launch is over, you’ll have a good outline to use to build your own launch sequence.

Be sure that there is much more to the “Mass Control” training and Jeff Walker’s “Product Launch Formula” than what you will learn through this reverse engineering exercise – but you will experience a massive shift in your marketing knowledge just the same.

So, go watch the “Product Launch Formula” free video and sign up for the mailing list so you start getting the emails. Then, study what you get. Remember, no matter what the emails say, nothing ‘just happened’ and nobody ‘just thought of something’ to tell you. Every communication you get is part of the plan.

If you are listening to the podcast version of this article, we invite you to visit our website at www dot go to guy enterprises dot com for more valuable Internet marketing insights.

Product Launch Formulas