Category: Psychology of Selling

Meatball Copywriting – Essential Skills to Get the Money Coming In!

The Meatball Copywriting System is designed from the bottom up so that the fundamental principles of effective copywriting are ‘baked-in.’

You don’t need to understand every aspect of copywriting to get results any more than you need to understand the workings of a computer ignition control system to drive your car to the grocery store. When you follow a well-designed system like Meatball Copywriting the heavy lifting has already been done for you.

Here Is What To Do… Continue reading “Meatball Copywriting – Essential Skills to Get the Money Coming In!”

Tribal Marketing – How to Attract a Following of True Believers

Tribe: [noun] any group of people united by ties of descent from a common ancestor, community of customs and traditions, adherence to the same leaders, etc.

Do you want to know what tribal marketing looks like? Search out your closest Apple Store and go take a look. Continue reading “Tribal Marketing – How to Attract a Following of True Believers”

4-Day Special Offer Sales

cialdiniMy passion for direct sales began before the web even existed. Back then, I studied the mail order business and came across a master of direct sales, Joseph Sugarman. He wrote an amazing little book called “Triggers” that examines and explains 30 powerful persuasion techniques for marketers. He also wrote a classic training manual for copywriting called “Advertising Secrets of the Written Word”. Continue reading “4-Day Special Offer Sales”

6 Secrets of Power Persuasion

You and I live in a very complex world. Every day we are inundated with a torrent of information and are required to make dozens of decisions about everything from what to eat for lunch to which investments to make for retirement.

If we had to research and analyze the details of each and every choice we make, our lives would be quickly overwhelmed by the magnitude of it all.

But, human beings have developed a number of shortcuts for working through all of the decisions we are required to make. We all use these kinds of shortcuts to make choices, and fortunately, most of the time they work well. Continue reading “6 Secrets of Power Persuasion”

Instant Trust: Mastering the Art of Building Confidence Online

Instant_TrustInstant trust. The idea conjures up thoughts of ‘love at first sight.’ And, just like that concept, there are many people who swear instant trust is real and others who swear it doesn’t exist.

Gurus seem to be able to tap into some magical reservoir of trust and command the confidence of large numbers of people. They effortlessly persuade them to do their bidding and generate massive amounts of income. The craziest part is that customers seem happy to give the gurus their money – and lots of it, too!

So what is the truth here? Does instant trust exist? If it does, how does it work and can regular mortals like us hope to influence the process? Continue reading “Instant Trust: Mastering the Art of Building Confidence Online”

6 Devastatingly Effective Persuasion Triggers

Code of Influence
Do you think your sale success would improve if you how people make decisions?  Dr. Robert Cialdini and his colleagues have spent their academic careers studying how people make choices. They uncovered 6 persuasion triggers that can help you shape your sales efforts for maximum effect. In this video, they break down all 6 triggers, explain how and why they work, and give tangible examples of the trigger in action.

The 6 persuasion triggers are:

  • Reciprocity
  • Scarcity
  • Authority
  • Consistency
  • Liking
  • Consensus (aka Social Proof)

Every marketing course and selling system I’ve ever seen leans heavily on these triggers. This is a foundational learning for your marketing education. If you want to dig deeper, I recommend 2 books by Dr. Cialdini: Influence, the Psychology of Persuasion, and Yes!: 50 Scientifically Proven Ways to Be Persuasive.

Framing, Relativity, and the Decoy Effect

Upselling customers from entry level products to advanced (and more expensive) products is an ongoing challenge to information marketers. Learn how a psychological phenomenon called the Decoy Effect can increase upgrades by 262%. Continue reading “Framing, Relativity, and the Decoy Effect”

The Secret to Selling Awful Food…

Hurry, Supplies Are Limited!What is your opinion of school cafeteria food? If you are like most people, you probably think it barely resembles actual food. When Florida State University polled students about the quality of the food in their cafeteria, they rated the food ‘UNSATISFACTORY!”

The low rating is hardly a surprise. But, what happened 9 days later was SHOCKING… Continue reading “The Secret to Selling Awful Food…”

Science of Touch: A 30 Second Selling Trick

A while back an interesting bit of convergence happened to me and it focused my attention on a powerful direct marketing strategy that we can all use on the Internet – engagement. Continue reading “Science of Touch: A 30 Second Selling Trick”

Product Launch Formula FREE Reports

As I write this post, Jeff Walker is promoting the “Product Launch Formula ” course he created. I am a student of the original version of this course and was impressed with what Jeff had created back then. These days he packs more information into his launches than most people include in their products.

I have written about the product launch process before to help readers here determine whether the “Product Launch Formula” course is something that would help their business. And now, I pulled together everything I have ever written on the subject into two new reports that you can download at no charge. Continue reading “Product Launch Formula FREE Reports”