How I Made My First $100 With Online Marketing

My personal Internet marketing story can be traced back to a blog entry I read back in December of 2005. Professional blogger Yaro Starak had written about how you could make money creating niche content websites with Adsense ads on them.

I had been toying with the idea of creating some sort of Internet based business for several years, but hadn’t figured out how to get started. Yaro’s article laid out a logical and accessible approach that seemed attainable. So, with no market analysis or research I bought a couple domain names and started experimenting.

At the same time I setup a blog and wrote about my experiments.

After one year of researching and experimenting with my niche sites, I had earned less than $30 from my efforts and spent at least that much money trying to earn $30. I was not a raging success in the world of marketing.

As depressing as my initial results were, those experiments were not wasted. I learned a huge number of valuable Internet skills which became foundational to my later success. I learned about web design, SEO, ad optimization, how to setup a WordPress site and more. I also discovered that the blog I created to document my experiments (and also to write about other projects I was doing and advice I was giving) was far more popular than any of the niche sites I had created.

Along the way I had also found a number of excellent e-books on various aspects of Internet marketing. I had to wade through a lot of junk to find the gems, but I found them. The pivotal book for me was “5 Bucks a Day”, by Dennis Becker. I discovered it during a special offer sale he was running at the Warrior Forum (the 800 pound gorilla of Internet Marketing Forums.)

I had been learning dozens of business plans that seemed like legitimate methods for earning money online, but I hadn’t focused on any one thing long enough to get real traction in my business. Dennis’ book is all about focus and breaking down your efforts into small manageable projects designed to earn a little profit consistently. Over time, you build a portfolio of profitable projects that adds up to significant income.

My newfound focus wasn’t the only benefit I got from Dennis’ e-book. He also started a membership forum for all of the people who bought “5 Bucks a Day.” And, it was there that I experienced the first of many $100 paychecks.

As a member of the forum I got very active helping other members and sharing my personal experiences in the world of marketing. All of the knowledge and skills I had aquired became the foundation for helping others. I answered questions about adding video to websites and how to record better audio. I jumped in with tips for people building WordPress sites. And, I offered detailed reviews of new e-books and software I purchased.

All the energy I put into giving valuable information to fellow forum members paid off in the excellent reputation I was earning. I became a respected member of the community and struck up a few friendships as well.

I continued seeking out new information about Internet marketing. One e-book I came across was “Niche Marketing on Crack,” written by Andrew Hansen. One night I bought the book, devoured it, and jumped on the forum to offer up my opinion of the content.

Dennis is very generous toward the members of his forums. If you provide valuable information in a review and include a non-affiliate link to the sales page, he doesn’t have any problems with members including an affiliate link as well. I included an affiliate link in my review of “Niche Marketing on Crack.”

Over the next several days I answered many questions about the e-book. Some people I encouraged to buy it and others I recommended look elsewhere for the help they needed. As with any product, it was not right for everyone. As a result of the helpful information I provided and the good reputation I had built up, the majority of the forum members who decided to buy the e-book used my affiliate link.

That review earned me $206.80 US in commissions over the first 48 hours after I wrote it in February of 2007. Over the next 4 months I earned an additional $129.25 US. That was my first real taste of marketing success.

For a guy who hadn’t earned a fraction of that amount for all of the work he had done over the previous year, the experience was an adrenaline rush – I was really hooked.

A short while later, Dennis opened another membership forum called “Earn 1K a Day.” I joined in a heartbeat and put the same kind of energy I had spent at the “5 Bucks a Day” forum into this new venture. It was the foundation for my biggest success to date, my “Rapid Website Development” video training series which has generated more than 10 times that first success before it has even had a public launch.

Due to the increased focus on specific aspects of my business, even some of those initial bumbling efforts at marketing have begun to generate small but steady profits and have opened up new opportunities. This blog is an offshoot of the work I did on my first blog. And, of course, I continue to invest in my education to help push me to the point where my publishing business generates enough revenue to support my family. I invested in a copy of John Reese’s “Traffic Secrets” course, Mike Filsaime’s “7 Figure Code”, and (most recently) Frank Kern’s “Mass Control” course.

The most satisfying aspect of all of this is the fact that I’m funding the growth of my business and my ongoing education with revenue from my business and not credit cards and income from my ‘day job!’ (Okay, technically I did charge Frank’s “Mass Control” course on a credit card before I had the money, but I’m hard at work finishing up 2 projects which should earn me all of the money I need to pay that one off – and what I’ve learned is definitely worth the effort.)

So, that’s the story of my first $100. How did you earn yours? Leave comment below and share your story.

If you are listening to the podcast version of this article, we encourage you to visit us at www dot go to guy enterprises dot com. Make sure to share the story of how you made your first $100 doing Internet marketing.

Review: DigiMemo L2 Electronic Memo Pad with OCR

Since I first made the decision to start building an information publishing business, I have constantly looked for techniques and technology that would take my normal everyday methods of working and capture the information that I share. This information needs to be in a format that can be easily adapted to create new products. One early change I made was to buy a voice recorder and record conversations whenever I explain things to friends and co-workers. Now, instead of tutoring one person, I can have the audio transcribed into a tutorial to publish online. I didn’t have a similar solution for capturing my handwritten notes

This past Christmas I got my hands on one of the coolest new tools for my information publishing business – the DigiMemo L2 by ACECAD.

===> CHECK OUT MY VIDEO DEMO OF THE DIGIMEMO L2

In spite of the fact that I have a Palm Pilot, a laptop, a voice recorder, several desktop computers, and lots of other little technological gizmos, I still tend to do a lot of my work with good old-fashioned pen and paper. Some of my best ideas come this way and I can often rough out an idea faster than with any other method. The struggle I have is that I rarely type up my notes on the computer and, instead, I end up with notepads full of ideas and product outlines that get lost in the shuffle and forgotten. So, I’ve been on the lookout for some technology that gives me the experience and convenience of writing on paper with a pen, but digitizes the results quickly and easily so that my notes can be converted into the raw material for new information products, blog articles, and anything else I can think of.

One early attempt to solve this dilemma involved scanning my notes into the computer and using OCR software (Optical Character Recognition) to convert the images into text that could be edited in a word processor. The process was cumbersome (which significantly reduces the chances that I’ll actually do it), the OCR software was expensive, and the resulting texts required so much editing to clean up the conversion mistakes (my handwriting is not very neat and OCR software seems to struggle deciphering it) that it just wasn’t worth the effort. I had no intention of trying to change the way I write to please the OCR software and it was faster and easier to just type the notes directly rather than edit the converted files. Not a good solution!

On a business trip last year I was reading the Skymall catalog that the airlines put in the seat-backs of the planes when I came across an ad for the DigiMemo L2. The ad promised that I would be able to write on normal paper using an ink pen and then this device would capture everything I wrote as a graphic. Once captured, the pages could then be quickly downloaded to my computer using an ordinary USB cable and converted to text using their OCR software. Essentially, the DigiMemo L2 digitizes as you write – no scanning required.

From that moment on, I wanted to get my hands on the DigiMemo to see if it would live up to the hype. I tore the ad from the catalog and stuck it to the refrigerator door as a Christmas gift ‘hint’ for my wife. We tend to spend our Christmas money traveling to visit family and keep our gifts to each other more modest, so this one was a combo Christmas/birthday gift – but, I got it! (The combo gift is one of the few benefits to having a birthday right after Christmas!)

So, after months of anticipation, did the DigiMemo L2 live up to the hype? In a word: Yes!

The DigiMemo device is basically a Wacom Tablet with a pad of paper between the pen and the tablet. The pen itself has a ball point cartridge which triggers a pressure sensing mechanism inside when you push down to write. The tablet records the strokes of the pen as you write and builds an image of the page in an internal memory bank. When you flip to a new sheet of paper, there is a button on the side of the tablet to flip to a ‘new digital page’ which starts a new recording.

One great feature of the device is that it does not need to be connected to a computer for you to use it. There is enough memory to store dozens of pages (and you can use an SD memory card to increase the storage space.) So, you can take the pad with you anywhere you would normally use a pen and paper. Then, you can quickly download the pages into your computer using the included software.

Having digital copies of my notes is great, but the real benefit to me is the ability to convert the pages into text. This was the real test of the value of this solution.

I purchased the optional OCR software (a trial version of the software is included, but it’s a ‘must have’ option for me, so I bought it with the DigiMemo.) Once you download the pages to your computer, you can send them to the OCR software for conversion. The conversion software can work with text only and also text with images (which will clean up your drawings.) Straight out of the box, the OCR software converted my chicken-scratch handwriting with about 90% accuracy. This is better than any other OCR software I have used. But, there were still corrections to be made and this was where I was most impressed with the whole system. The OCR software displays the image of your hand written page along side of the OCR results. This enables me to quickly read through the OCR texts and, when I come across something that doesn’t look right, glance over to the original to see the hand written text. A few quick strokes on the keyboard and I have a corrected page ready to save.

The DigiMemo L2 fits right in with my normal work flow and makes it easy to convert my writing into editable texts. Using the device requires very little change to my normal work methods which means that I will actually use this device. The only thing I can imagine being more convenient would be to have a personal scribe who follows me around taking notes and typing up everything I think and say (a man can have a dream, can’t he?)

One add-on that I did not get (but plan to add soon) is a portfolio case to hold the pad and pen. The pen is designed to clip onto the tablet when not in use, but is very easy to knock loose. Without the pen, the tablet is useless except as a very expensive clipboard. I also want a little extra protection for the whole thing. So, another $40 will get you a fancy portfolio style holder that zips shut and will keep everything in place and protected.

There are a few other cool little features on the DigiMemo L2. The most significant one is that it will serve as a drawing tablet for your computer when it is plugged in with the USB cable. If you don’t already have a graphics tablet, this is a nice little bonus feature.

The DigiMemo L2 has already proved its worth to me. I’ve been using it to capture notes for new reports, e-books, and web content. I take it with me everywhere I go and know that everything I write is captured and ready to use to build my information publishing empire (cue the evil laughter.)

If you are listening to the podcast version of this article we invite you to visit us at www dot go to guy enterprises dot com for more Internet Marketing Insights.

Mass Control – 4 Day Cash Machine Experiment Part 3

My 4 Day Cash Machine experiment has run its full course and I’ve got the results.

Much to my disappointment, Frank Kern’s 4 Day Cash Machine is not magic (my results might have been better if I had implemented it like this!) The cold, dead, untargeted list I used it on did not suddenly start beating new life and buying products as fast as I could process the payments. But, there were some surprises that give me confidence that it will be useful in the future when I am better prepared to take advantage of it. (My list building efforts are underway!)


Download The Exact Email Sequence That Generated $8260.51 in 5 Days…


Before I give you my detailed assessment of the 4 Day Cash Machine in action, let me break down my results.

Mailing # 1:

  • 377 emails sent in total
  • 34 emails bounced giving an effective delivery of 343 emails delivered
  • 7 people unsubscribed from the list
  • 2.6% open-up rate based on delivered emails* (open rates are highly unreliable measures these days, but I decided to go ahead and include them)

Mailing #2:

  • 361 emails sent in total (I did not remove bounces but did scrub out some duplicates I found)
  • 35 emails bounced giving an effective delivery of 326 emails
  • 2 people unsubscribed from the list
  • .6% open-up rate based on delivered email*

Mailing #3:

  • 359 emails sent in total (I continued to leave in the bounces)
  • 40 emails bounced giving an effective delivery of 319 emails
  • 2 people unsubscribed from the list
  • .003% open-up rate based on delivered emails*

Mailing #4:

  • 356 emails sent in total (I continued to leave in the bounces)
  • 39 emails bounced giving an effective delivery of 317 emails
  • 0 people unsubscribed from the list
  • .0% open-up rate based on delivered emails*

Final Results after 4 mailings:

  • 1305 total emails delivered
  • 11 unsubscribes – 3.2% based on initial deliverable list size of 343
  • 6 page views on the special offer sales page – 0.46% based on total emails delivered
  • 0 orders
  • $0.00 earned

My Evaluation of the Results

While I was disappointed not to make any sales with this promotion, I was not surprised by the result. This was a very cold list that hadn’t heard from me in many months and wasn’t particularly responsive in the first place. The vast majority of the names had come from JV Giveaway events where everyone is signing up for dozens of lists in order to get freebies. A significant portion of the names you get during these events are either temporary accounts setup for the event, or secondary accounts that don’t get checked very often (and usually just mass deleted.)

Surprising Positive Outcomes

I was braced for massive unsubscribe rates with every email. This list was full of people who probably had no idea how they ever got connected with me. Before I even said hello, I hit them with a bunch of sales pitches. I was sure the number of unsubscribes would climb with each mailing (specially the last one with a ‘FINAL NOTICE’ subject line), but that didn’t happen. As a matter of fact, the unsubscribe rates went down over the course of 4 days. I’m confident that a promotion like this will not have much negative effect on my list sizes (I always worry that intense promotions will scare off the subscribers, but that doesn’t seem to be an issue. Other markets may have different results.)

The other thing I noticed was that the page views for the sales page tracked with the first and last mailing. I got a couple after the initial mailing in the promotion (as one would expect) and then the rest came on day 4 after the ‘FINAL NOTICE’ email went out. This demonstrates that the urgency created by the promotion’s deadline does have an effect on response rates.

Overall Analysis

I think that the ‘4 Day Cash Machine‘ approach would generate a spike of sales in a well targeted and maintained list. The persuasion tactics employed are founded in the fundamental principles of human decision making – a reason why, urgency, scarcity. The materials provided would certainly help to assemble one of these promotions quickly and the training provided helps you to resist the urge to ‘fiddle and fine-tune’ the promotion and just get it done.

Since first learning the details of this promotional strategy, I discovered someone doing an amazing version of the process. He automates everything (so each new visitor gets their own unique ‘mini promotion’) and ties in some powerful tactics to amplify the psychological tactics used. Check out this video – it explains the whole process in detail.

The sample webpage content I got from Frank Kern was provided in HTML and was relatively easy to modify. The sample emails, however, were provided in a PDF file. That made them a real pain to cut and paste. I wish they had come in a simple text file – I have them that way on my hard drive for future promotions.

If you have any specific questions about my experiment with ‘4 Day Cash Machine’, leave a comment below and I’ll post a reply.

If you are listening to the podcast version of this article, please visit us on the web at: www dot go to guy enterprises dot com.

Mass Control – 4 Day Cash Machine Experiment Part 2

Today is the second day of my ‘4 Day Cash Machine’ test promotion. ‘4 Day Cash Machine’ came as a bonus module when I purchased Frank Kern’s Mass Control course (check out this video of a wicked automated implementation of the 4DCM).

The second email in the 4 email sequence went out just after midnight last night (eastern standard time.) Continue reading “Mass Control – 4 Day Cash Machine Experiment Part 2”

Mass Control – 4 Day Cash Machine Experiment Part 1

In an earlier post I mentioned that I planned to put the ‘4 Day Cash Machine’ bonus module (check out this video of a wicked implementation of the 4DCM), that came with Frank Kern’s Mass Control training program, to a hard test. Well, that test started in the early hours of this morning. Anyone who has signed up for the updates list on this website should have already seen the first email in the sequence (the sign-up box for the list is in the right hand side of this page.)


Download This Email Sequence That Generated $8260.51 in 5 Days…


I’ve made this a very hard test. I’m mailing to a small list of people and the majority of them are from a ‘very cold’ set of names that I haven’t contacted in months and who have already received a promotion for the featured product about 8 months ago. These leads came mostly from a couple ‘Fire Sale’ events (not sources of high-quality email leads.) To give you a sense of how cold they were, I had 34 hard bounces out of the main list of 360 – that’s a bounce rate of 9%.

Part of the reason I went with this list is that I wanted to really test the capabilities of this technique to motivate sales. If it works with this group, it should be a huge success with higher quality lists that I have a better relationship with. The other reason is that the primary list I’m building right now is for my first big product launch. I’ve had successes with the pre-launch and I don’t want to hit this list with tangential promotions until after the launch.

It took me a few hours to set everything up. Even though there is a cut and paste template to use for the sales page and the emails, I still had to pick 5 bonus products and write blurbs about them, and customize the emails before loading them into my email broadcast cue. In addition, I had to do some maintenance work on the older list to make sure that everything would go out smoothly (I have switched to Aweber for my email marketing since the list was created, but didn’t move this list due to the low quality of the leads.)

My immediate results are 34 bounces, 5 unsubscribes, 1 page view on the special sales page, and 0 sales. But, it is important to remember that the email only went out a few hours ago and many people have not had a chance to open it yet. I’m expecting that a significant number of the people on the mailing list gave a secondary email address to begin with – so they might not check it as frequently. There are 3 more messages in the email cue ready to go out before the end of the promotion.

My ‘4 Day Cash Machine’ promotion ends at midnight EST, February 14, 2008. Given the quality of the list, I’ll consider the experiment a success if I get even 2-3 sales. More than that and I’ll be stunned!

Look for a full debriefing when the promotion ends and additional updates when I have more results.

If you are listening to the podcast version of this article, visit our website at: www dot go to guy enterprises dot com.

Frank Kern’s Mass Control – Initial Impressions of the Course

My experience with Mass Control got off to a bumpy start because of server problems they were having on launch day. I couldn’t log in right away because the payment system didn’t automatically update my membership account to give me access. I sent off a note with my email payment receipt and, within a few hours, Frank and company had me up and running. There were still intermittent connection problems that first day as they rolled everything over to a new server, but I was able to start looking around at the content. Continue reading “Frank Kern’s Mass Control – Initial Impressions of the Course”

Mass Control: Frank Kern Got My Wallet

Okay, technically John Reese hooked me first and then handed the fishing pole over to Frank Kern to reel me into the Mass Control boat!

If you hang out in the Internet Marketing world at all, you’ve heard about Mass Control (over and over again!) Continue reading “Mass Control: Frank Kern Got My Wallet”