What Is Information Marketing?

At the heart of the question, what is information marketing, is the need to understand what information products are.

The simplest definition of an information product is anything where the information contained within the product is the primary value. Continue reading “What Is Information Marketing?”

Surprise Hugs and Surprise Kisses

“For [a product] to surprise me, it must be satisfying expectations I didn’t know I had.”
Paul Graham, Made in USA

So I actually titled a business article on a marketing website “Surprise Hugs and Surprises Kisses”!

Trust me, I’m going somewhere with this… I promise.

I am daddy to two of the sweetest little girls in the whole world (yes, I’m slightly prejudiced. 😉 ) My oldest is 3 1/2 and when I leave the house in the mornings I always ask for a hug and a kiss. About 6 months back, she put a twist on our little goodbye ritual… Continue reading “Surprise Hugs and Surprise Kisses”

Magnetic Car Signs

My car gets around. I often drive 100 miles or more in a day and spend time in parking lots and other visible locations. Advertising an online business is a logical step to take.

In today’s video I show a quick and easy solution to get a couple magnetic car signs to place on my vehicle. Continue reading “Magnetic Car Signs”

Drop Card Prospecting

I’m always on the lookout for creative ways to pull in new prospects to my online businesses. As the web space gets more and more crowded, it has become harder to get noticed.

The technique I describe in this video Continue reading “Drop Card Prospecting”

The ‘Secret Sauce’ of Product Launches

Every time Jeff Walker does a launch of his “Product Launch Formula” course, another round of intense discussion begins about the topic. Mixed in with all the ‘is it worth the money‘ arguments, there are also hundreds of conversations going on about what makes event-style product launches work in the first place.

You are about to learn the super-secret psychological triggers that are the rocket fuel that blast product launches through the stratosphere. Continue reading “The ‘Secret Sauce’ of Product Launches”

Looking Your Best In Web Videos

I think it is safe to say, most people look awful in the videos they post online. Part of the reason is bad lighting (I address this problem in my newest training product – Cheap and Easy Video Lighting) and the other reason is they have no idea how to ‘play to camera.’ In this post, I’m going to give you a few tips for looking comfortable and trustworthy on video. Continue reading “Looking Your Best In Web Videos”

Can You Really Make 6 Figures Overnight…

Does your email inbox get flooded with hyped-up emails that promise to show you how to make thousands of dollars overnight with no effort or experience… Continue reading “Can You Really Make 6 Figures Overnight…”

Sell Like a Guru with E-Junkie

The big marketing gurus don’t sell their products directly through a sales letter. They use a variety of ‘soft-sell’ content pieces to build a relationship with a prospective customer before giving them the big sales pitch.

This approach is great for the guru’s affiliates because they don’t have to spend a lot of time ‘warming-up’ their audiences before sending them to the guru’s website. They just have to point to the awesome new freebie that the guru has released and let the guru do the selling. Continue reading “Sell Like a Guru with E-Junkie”

Affiliate Program Tactics: Milestone Goals

Learn how a small package of chocolate covered pretzels and a simple little note card can compel your affiliates to take action and promote your products.

[youtube]http://www.youtube.com/watch?v=u7duagO0J0U[/youtube]

Click the link below to check out Russell’s affiliate program website first hand with the milestone markers in action.

Russell Brunson’s Second Tier Affiliate Program
Micro-Continuity System

Is Your Order Button Doing It’s Job?

Some very basic tweaks to your sales page’s order button could have a dramatic effect on your sales.

Marketer Perry Belcher has put together a little video that shows the order button that he has developed for use on his sites. He also explains every component in detail along with why it works and his testing results.

Watch The Video: Continue reading “Is Your Order Button Doing It’s Job?”