Do you know how to create a marketing article? Do you know how to setup an autoresponder? Do you know about keyword research, or any other aspect of Internet marketing? If you know anything about marketing online then… Continue reading “Consulting With Offline Businesses”
Author: The Go-To Guy
Free MP3 Player from Russell Brunson
I just got this free MP3 player in the mail that is pre-loaded with a 6 hour seminar on Russell Brunson’s Micro Continuity system. Check it out:
[youtube]http://www.youtube.com/watch?v=EBg3_dw6DC8[/youtube]
If you plan to get your own MP3 Player from Russell, do me a favor and click on this link:
…I’ll get a few bucks commission from the referral (my girls are going to need braces one day!!!)
Thanks!
P.S. Please, no comments on how bad I look in the video. I’ve got a toddler and a teething 10 month old – I haven’t had a decent night’s sleep in nearly 3 years. It’s astonishing that I can even speak coherently.
The Autopilot Business Lie
Think back to the last time you read the sales page for a product that promised you an ‘autopilot business’. I’m willing to bet they made it sound an awful lot like you would not have to do any work and money would just fall out of the sky – if only you knew the secret they were trying to sell you. Continue reading “The Autopilot Business Lie”
Decoy Pricing for Increased Profits
The “asymmetric dominance effect”. That’s the fancy name for a pricing tactic called decoy pricing which can radically increase your profits per sale.
Imagine you have a product that sells for $17. You also have a premium version of the same product that sells for $47. You get the occasional sale for the premium version, but most people opt for the low cost version. How can you get more people to trade up?
Continue reading “Decoy Pricing for Increased Profits”
Secrets To Maximum Profits From Every Sale
Getting visitors to your website is expensive. It costs you time to get natural traffic from search engines and it costs you money when you use Pay-Per-Click advertising. Once a visitor is on your site, you need to make as much profit as possible from each sale in order for the whole process to pay off for your business.
Continue reading “Secrets To Maximum Profits From Every Sale”
First Look: Frank Kern’s Crowd Control Course
I purchased Frank Kern’s Mass Control course back in early 2008 when he did his first big launch of the course. As I sat in my living room – American Express card in my hand – after charging nearly $2000, I felt a twinge of fear. That ‘little voice’ in my started talking…
…”you just wasted a huge amount of money – sucker.”
We’ve all been there at some point after making a big purchase – wondering whether a fast-talking salesman just picked our pocket or if we actually made a smart investment.
Fortunately, the little voice was WRONG this time. Mass Control turned out to be an amazingly good investment in my marketing education…
…and my investment just got a whole lot better! Let me explain.
The latest relaunch of Mass Control is a new physical version of the course (the original was delivered online.) One of the new bonuses added to the package to ‘sweeten’ the deal is a 3-DVD course called Crowd Control. I was starting to regret investing in the first version of the course (because I wanted this bonus), but that was a short-lived feeling…
…One of the great surprises that has come with being a Mass Control customer is that Frank Kern continues to add value to my original purchase well beyond anything I was initially promised.
Shortly before the latest Mass Control promotion, I got an email from Frank Kern announcing that all original customers of Mass Control would be getting a free copy of the new physical version of the course when it came out (he didn’t even charge for shipping the 10 pound box of materials.) So…
…I also got a copy of Crowd Control!
As I write this, I just got through watching the first DVD in Crowd Control and I am completely blown away.
The primary objective of this course is to teach you how to use powerful (and subtle) psychological persuasion techniques to sell to people in live environments and through online video.
The teaching method used in the course involves Frank showing a presentation he gave as an object lesson. He outlines what his persuasion goals were for the presentation and then breaks it down by explaining exactly what he does at each step of the process and why. He describes a technique, explains how it works, and then you watch the next part of the presentation where he uses it in front of an audience or in an online video.
If there was ever a doubt in my mind that Frank Kern is a brilliant marketer, the breakdown of the Core Influence presentation that he uses as his first example would have killed it.
I remember the first time I watched a recording of the Core Influence presentation. It looks like Frank Kern is giving a loose and (somewhat) rough presentation to the crowd at a marketing seminar. But, it turns out to be an intricately engineered experience. Every gesture, every story, every question has a specific purpose for being there and the Crowd Control course explains it all.
The next DVD in the Crowd Control course focuses on translating those live event techniques to online videos – which figure prominently in the Mass Control system.
Previously, I had seen another impressive video where Frank broke-down a sales letter and explained how and why each component worked. This presentation followed the same process as that earlier video and I found it to be a powerful teaching approach.
After watching this DVD, I am completely loaded-up now with an understanding of concepts like anchoring, pattern interrupts, and trance inductions and how to use them to create powerfully persuasive videos.
Crowd Control is an impressive educational resource that could easily stand on its own. It does not provide the same type of step-by-step systems as the Mass Control course, but it explains some incredibly powerful concepts in a way that lets you see how you can put them into action yourself.
Frank Kern continues to add huge value to the Mass Control investment I made (he just started a ‘List-Getting’ video course online as well that’s equally impressive). Every new training course he releases pulls back the cover on the techniques he actively uses.
Learning exactly how Frank Kern persuaded me to make that $2000 investment in Mass Control back in 2008 makes me glad he is so good at what he does (and that I don’t always listen to that little voice in my head!)
Mass Control Feedback from a Satisfied Customer
The hype for the Mass Control 2.0 launch is hitting a fevered pitch, and lots of people are searching the Internet for honest feedback about whether this product is worth the 5 figure price tag.
I am a member of Dennis Becker’s Earn1KaDay marketing forum and was recently asked by one of the other members about my opinion of the course. I think the response I gave would be helpful for anyone who is on the fence trying to decide whether to buy this product.
Continue reading “Mass Control Feedback from a Satisfied Customer”
Free Sales Page Website Template
So much of the work of involved in selling products online is tedious and repetitive. Creating sales pages is one of those tasks.
You need a separate salespage for every product you promote – but after creating a product, writing the sales copy, and setting up shopping carts, who wants to sit in front of a web design program and try remembering all the style sheet commands and HTML codes you need to produce a decent page? A really nice looking page requires you create graphics too.
Continue reading “Free Sales Page Website Template”
What To Sell During A Recession: Part 2 – Little Luxuries
There has been a tremendous response to the first article on what to sell during a recession and it has sparked a number of interesting conversations. One of these conversations revolved around the topic of how people who have filled their lives with luxuries like expensive cars, clothes, club memberships, etc. satisfy their urge for luxury when they lose the means to support the habit.
Continue reading “What To Sell During A Recession: Part 2 – Little Luxuries”
What To Sell During A Recession
The financial news is pretty clear these days: The United States economy is in a deep recession and the world economy is coming along for the ride. To many, it seems like a bad time to try and sell products online – but they couldn’t be more wrong.
An interesting thing happened on ‘Black Monday.’ As the bottom fell out of the stock market and trillions of dollars in investor wealth vanished into thin air, I actually had a pretty good day in my information publishing business. I made sales as an affiliate, I sold some products from my own product line, and I earned income from ads on my various blogs and websites. (Of course, I lost plenty of money on my investment portfolio!)